Date: Jul 28, 2016
- Jul 28, 2016
Learn how to better manage sales calls, handle objections and improve negotiation skills while also building multimedia proposals that give advertisers a reason to act. Generate more revenue through improved efforts.
Date: Aug 22, 2016
- Aug 22, 2016
The Newspaper of the Year contest gives Pennsylvania news media companies the opportunity to showcase the efforts of their entire staff. The purpose of this contest is to recognize outstanding newspaper work, with an emphasis on overall excellence.
Date: Aug 26, 2016
- Aug 26, 2016
We’re hitting the road and bringing valuable advertising and editorial training to eastern Pennsylvania. Two tracks are available! For advertising sales reps and managers, we have revenue-generating sales strategies, using research to dazzle clients and digital sales suggestions. For reporters and editors, we’ll have data journalism as well as legal issues with newsgathering and technology along with updates on the Sunshine Act and Right to Know.
Date: Aug 30, 2016
- Aug 30, 2016
Managing a staff of ad sales reps can be a challenging job; it’s more than just meeting quotas and closing sales. Sales managers are leaders. Learn to be a successful manager and make a difference as a sales leader!
Location: Kalahari Resort & Convention Center
Date: Sep 21, 2016
- Sep 23, 2016
The PNA Ad Conference focuses on the unique needs of both display and classified advertising directors, managers and sales reps. Participants attend information-packed sessions concerning new lead generation, native advertising, success in event planning and driving business. Programming also includes separate session tracks for managers and sales reps.
Date: Sep 29, 2016
- Sep 30, 2016
A new and improved update of the traditional circulation management leadership training! This re-structured program will feature hands-on sessions focusing on retention, revenue and sales. For seasoned veterans needing a jolt of energy as well as newbies learning the ropes.
Date: Oct 06, 2016
- Oct 06, 2016
The PNA Legal Team will address some of the most common legal issues facing your newspaper’s advertising team and answer questions.
Date: Oct 14, 2016
- Oct 15, 2016
Through the generous support of the Observer Publishing Co. and the Northrop family, this 1 1/2--day workshop offers presentations and roundtables to help today's weekly publisher find success.
Location: Omni Bedford Springs Resort
Date: Nov 02, 2016
- Nov 04, 2016
For the 92nd year, PNA's Annual Convention will bring together publishers, general managers and owners for two and a half days of educational opportunities, serious discussions and social gatherings. Industry leaders and expert speakers share valuable knowledge on the latest issues affecting revenue, staffing, management, growth and change.
Date: Nov 17, 2016
- Nov 17, 2016
For 30 years, Sharon Johnson connected with the readers of The Patriot-News (Harrisburg) through her arts and entertainment writing. Her witty and informed style made her a must-read in central Pa. In honor of Sharon's memory, this workshop will focus on important issues or concerns on writing.