PNA Calendar of Events

  • Best Practices Workshop: Grow Revenue/Grow Audience

    Location: Harrisburg
    Date: Sep 29, 2016 - Sep 30, 2016
    The PNA Foundation and I-SCMA present a recently-updated and enhanced program focused on best practices for subscription sales, retention, single copy sales, business partners, independent contracting and management. This workshop is especially created for circulation managers, district sales managers, regional/zone supervisors, audience development directors as well as anyone wishing to improve their circulation revenue and employee/contractor management.
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  • Noontime Update: The Top 10 Danger Areas for Advertising (and How to Handle Them)

    Date: Oct 06, 2016 - Oct 06, 2016
    The PNA Legal Team will address some of the most common legal issues facing your newspaper’s advertising team and answer questions.
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  • 2016 Eliza Northrop Beale Workshop for Weeklies

    Location: Harrisburg
    Date: Oct 14, 2016 - Oct 15, 2016
    Through the generous support of the Observer Publishing Co. and the Northrop family, this 1 1/2--day workshop offers presentations and roundtables to help today's weekly publisher find success.
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  • Sales Leadership Training

    Location: Harrisburg
    Date: Oct 18, 2016 - Oct 18, 2016
    Managing a staff of ad sales reps can be a challenging job; it’s more than just meeting quotas and closing sales. Sales managers are leaders. Learn to be a successful manager and make a difference as a sales leader!
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  • Calkins Media Video Training Program - Level One for Beginners: Basics with Smartphones

    Location: Harrisburg
    Date: Oct 19, 2016 - Oct 19, 2016
    Offered once again, this is our most popular video session. This is part of a series of video training modules to be offered through the Calkins Media Video Certification Program, featuring award-winning presenter Drew Berry.
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  • PNA Annual Convention

    Location: Omni Bedford Springs Resort
    Date: Nov 01, 2016 - Nov 03, 2016
    For the 92nd year, PNA's Annual Convention will bring together publishers, general managers and owners for two and a half days of educational opportunities, serious discussions and social gatherings. Industry leaders and expert speakers share valuable knowledge on the latest issues affecting revenue, staffing, management, growth and change.
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  • PNA Foundation Auction 2016

    Location: Bedford
    Date: Nov 02, 2016 - Nov 02, 2016
    To boldly go where no one has gone before….As Convention attendees explore new worlds and future galaxies for news media companies, we’ll be celebrating the 50th anniversary of “Star Trek” at the PNA Foundation’s annual fundraising auction. Vulcans and Klingons alike are invited to enjoy cocktails, hors d’oeuvres, dinner and silent and live auctions.
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  • Sharon Johnson Memorial Workshop

    Location: Harrisburg
    Date: Nov 17, 2016 - Nov 17, 2016
    For 30 years, Sharon Johnson connected with the readers of The Patriot-News (Harrisburg) through her arts and entertainment writing. Her witty and informed style made her a must-read in central Pa. In honor of Sharon's memory, this workshop will focus on important issues or concerns on writing. In 2016, we'll be exploring social media platforms. Learn to make the most of your social media. Friend Facebook, Snapchat, Twitter and the rest to benefit your journalism.
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  • Advertising 201: Sales Strategy in a Multimedia World - Harrisburg

    Location: Harrisburg
    Date: Dec 08, 2016 - Dec 08, 2016
    Back by popular demand! Learn how to better manage sales calls, handle objections and improve negotiation skills while also building multimedia proposals that give advertisers a reason to act. Generate more revenue through improved efforts.
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