PNA Annual Convention

  • Date: Nov 01, 2017 - Nov 03, 2017
  • Location: Loews Hotel
  • Address: 1200 Market St, Philadelphia, PA 19107
  • Contact: Tricia Greyshock
  • Email: triciag@pa-news.org
  • Phone: 717-703-3070

Publishers, general managers and key staffers attend for two and a half days of educational opportunities, discussions and networking.  Industry leaders and experts share valuable knowledge on the latest issues affecting revenue, strategies, management, growth and change.

2017 Convention Recap

Below are the available presentations from the 2017 Annual Convention. As additional presentations and speaker resources are made available, they will be posted below. For event photos, please visit our Facebook page.

Alternative Revenue Streams - Brian Jarvis - Brian Jarvis is owner of NCWV Media in Clarksburg, WV. He also runs an oil and gas service company, e-commerce site, law firm and a real state company and has branched out into other print and digital verticals related to tourism, business and hyperlocal journalism. This diversification has raised profitability of NCWV Media up over 120% since implementation. 

Alternative Revenue Streams - Jim Brady - Jim Brady is CEO of Spirited Media, which operates Billy Penn in Philadelphia, The Incline in Pittsburgh and Denverite in Denver. The mission of these companies is building local news brands that people love, with the main source of success being events.

Alternative Revenue Streams - Mark Cohen - Mark Cohen is a Cincinnati native who spent the last four years as publisher of the Akron Beacon Journal before becoming president of PNA, PNA Foundation and MANSI Media. Cohen has had success expanding revenue by benchmarking, reevaluating internal company structure and focusing on new strategy of reaching a target audience.

Recruiting Top Sales People: What Should You Be Looking For? -
Sales continues to grow more complex as the digital age evolves. Tom Schoenfelder, Senior Vice President of Research and Development at Caliper Corporation offers 20 years of experience in managing high-impact performance improvement initiatives. The most successful organizations create and communicate value and meaning for clients and employees, create high-performance environments for their sales teams and implement measurable performance criteria to meet the complex and dynamic needs of clients.  

Saving Democracy in a Single Bound: Why News and a Free Press Are Critical to America's Future -
Please note, this presentation was a modified version of a Tedx Talk - to view the Tedx Talk, click here. Ken Paulson, Dean of the College of Media and Entertainment at Middle Tennessee State University, has drawn on his background as both a journalist and lawyer to convey the importance of a free press. Using the super power of critical thinking, journalists can reinvigorate democracy and deliver the news that people deserve.

The Boston Globe: A Case Study in Building a Digital Subscription Base - Peter Doucette is Chief Consumer Customer Officer for The Boston Globe, a 26-time Pulitzer Prize winning news source. Doucette shared how the company's digital audience changed after the implementation of a two-site strategy. This strategy has led to total subscriber growth and a shift in digital revenue contributions and is a result of being experimental, pushing email marketing and maintaining a metered paywall/subscription system.

In Conversation with the Facebook Journalism Project's Josh Mabry - Josh Mabry is Facebook's Strategic Partner Manager, overseeing the platform's relationships with local publishers and journalism organizations. There are several tools and resources to help publishers monetize mobile, utilize Facebook Live, track social media activity and grow video and audience engagement, which are outlined below.

Best Practices
Page v. Profile
Live  

Live With a Guest 
CrowdTangle - Resources: http://www.crowdtangle.com/resources
For upcoming trainings: http://www.crowdtangle.com/webinars

Audience Network
Journalist Safety
Video
Hashtags

News Feed/Algorithm
Publisher Guidelines
Trending

Safety on Facebook
Best Practices
Tips for moderating your Facebook page

Instant Articles
IA for Local News

Watch
Overview of Watch

Updates
October Video Updates

Interested in learning more? Check out Facebook's e-courses.  Also, sign up for the weekly newsletter.

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Thank you to this year's sponsors!

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