Reader Initiative Award

The Reader Initiative Award, sponsored by the Pennsylvania NewsMedia Association (PNA) Foundation, honors the efforts by Pennsylvania member newspapers that continue to accept the challenge of growing readership through innovative initiatives. Some projects have transpired into success stories while others have been learning lessons; but every day, newspapers continue to seek new ways to touch readers. It is because of this determination that this award honors projects that are both revenue makers and budget breakers.

Entries should clearly exemplify the efforts made to successfully achieve at least one of the areas of growth as designated in these categories:

  • Growth (new readership, young readership, existing readership and/or non-traditional readership
  • Innovation (events, print products, niche products and/or online products
  • Interdepartmental cooperation (inclusion of multiple departments in project design and implementation)

Each year, entries are accepted through mid-August. The winner is announced in early October. The award is presented at the Newspaper of the Year Awards Brunch, in conjunction with PNA's Annual Convention.

View the rules and entry instructions for the 2013 Reader Initiative Award contest. Award will be presented at the PNA Annual Convention, Nov. 8, 2013, at The Sands Resort & Casino, Bethlehem, Pa.

Questions? Contact the Foundation at or (717) 703-3003. 

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