This special award will recognize one entry - across all circulation divisions - that best uses video either for a single advertisement or as part of an ad campaign.
Judges will consider creativity, innovation and impact as well as how effectively the content reflects the value and purpose of the advertised product, company, service, event, etc. The video should demonstrate a compelling use of technology. Entry should include an explanation of the aim of the ad/campaign and the outcome (i.e. how was the video successful in increasing sales, visitors and reach for the advertiser). Excludes promotions of the newspaper, its company and its products.
Winner of this special award will receive a plaque as well as a $500 cash award, sponsored by Calkins Media.
Entries were received online per the 2015 Advertising Tearsheet Contest rules, by Monday, July 20, 2015. See specific category rules below.
View the 2014 winning video, submitted by PA Media Group, Harrisburg, entitled Orrstown Bank.
View the 2013 winning video of the inaugural "Best Use of Video Award" category, submitted by William Childs of The Morning Call, Allentown, entitled Norco.