It Can Wait Campaign

logo new


2016 Winner Announced!!

Kyleigh Balint, a sophomore at Sullivan County High School, Laporte, is the 2016 winner of the Pennsylvania NewsMedia Association Foundation’s It Can Wait editorial contest.

Balint receives a $500 cash prize to be awarded on April 6, in conjunction with the PNA Foundation’s Student Keystone Press Awards luncheon during the America East Media Business and Technology Conference in Hershey, Pa.

Read Balint’s winning essay.

For more information, read our press release.

PNA, the PNA Foundation, Pennsylvania’s newspapers, and AT&T are joining together again to host an “It Can Wait” editorial contest to raise awareness about the dangers of distracted driving.  The 2016 contest, which begins September 28, is open to all Pennsylvania high school students and offers a $500 prize for the column or editorial that best answers the question, "Why is it important to take the It Can Wait pledge to keep your eyes on the road, not on your phone?"

Distracted driving is involved in more than 200,000 vehicle crashes each year, often involving injuries and death. Despite knowing the risks, seven in ten drivers engage in smart phone activity while driving, and four in ten teens admit to social networking while driving.

We are asking PNA members to hold local contests, with a monetary or other prize of your choosing, to encourage high school students to write a column or editorial about the dangers of distracted driving.  Entries may also be submitted by individuals from unsponsored areas.  The PNA will announce the winning statewide entry by February 26, 2016, and the award will be presented at a luncheon on April 6, at the Hershey Lodge.

Read our press release for additional details on the 2016 contest.  

“It Can Wait” is a national movement urging drivers to visit www.ItCanWait.com, where they can pledge to keep their eyes on the road, not on their phone, and share their pledges via Twitter (#ItCanWait) and Facebook. Since its launch in 2010, the campaign has helped increase awareness of the dangers of texting while driving to about 90 percent for all audiences surveyed and inspired more than 7.2 million pledges not to text and drive.

 

For PNA Members!
Hold an “It Can Wait” contest

We are asking our members to hold local contests, with a monetary or other prize of your choosing, to encourage high school students to write a column or editorial about the dangers of texting and driving.  The proposed contest dates are below, and we have included sample ads for your use or customization to encourage entries, as well as other helpful items.  Your winning entry (or entries) should be submitted to PNA no later than February 5, 2016, and we will announce the statewide winner by February 26. The winner(s) will be honored on April 6, in conjunction with America East and the Student Keystone Press Awards luncheon.

It Can Wait Ads

Tips for Success

Sample Rules

Entry Form

Sample Release

Submit your winning entries to the PNA Foundation by February 5, 2016.  Either mail to: PNA Foundation, 3899 N. Front Street, Harrisburg, PA  17110, or email to foundation@pa-news.org. Electronic entries must be submitted as a DOC, DOCX, TXT or PDF file format.

Suggested timeline for participating newspapers:

Sept. 28 and on: Newspapers can begin promoting contest to their communities
Oct. 26 – Dec. 4: Entries accepted by participating newspapers
Dec. 4 – Dec. 31: Entries judged by participating newspapers
After Jan. 1: Participating newspapers announce their local winners
Feb. 5: Winning entries from participating newspapers due to PNA Foundation
Feb. 8: Feb. 26 – PNA oversees state judging
No later than Feb. 26: PNA Foundation announces state winner
April 6: Winner recognized at America East during Student Keystone Press Awards luncheon
April 1 – Winner(s) recognized at America East during student Keystone luncheon

Email the 
PNA Foundation with any questions, or phone (717) 703-3003.

For Students! 
Enter the contest for a chance to win $500!

If your local news media  company is not holding a contest in your area, we encourage you to enter with PNA directly.

This contest is open to ninth through twelfth grade high school students in Pennsylvania who are 13 and older, except for employees, immediate family members or anyone living in the same residence as any employee of the Pennsylvania NewsMedia Association, Mid-Atlantic Newspaper Services, Inc., or the Pennsylvania NewsMedia Association Foundation.

Official Rules

Entry Form

 
Submit your entry by February 5, 2016, to the PNA Foundation via mail to: PNA Foundation, 3899 N. Front Street, Harrisburg, PA  17110, or email to foundation@pa-news.org. Electronic entries must be submitted as a DOC, DOCX, TXT or PDF file format.

Email the PNA Foundation with any questions, or phone (717) 703-3003.

Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001