Tony Casale, CEO of American Opinion Research, shares the results of PNA’s recent statewide research study on media usage in Pennsylvania. Results include daily and weekly newspaper readership, sources of shopping information, use of advertising, sources of local news and a section exploring how consumers read and use public notices.
This presentation was first offered at the PNA Annual Convention in November, 2012. It is now being shared again for ad directors, publishers, general managers and marketing coordinators who may have missed the earlier presentation. Learn more about the research results and how you can effectively use the data to promote the value of your media products with advertisers, readers and others.
Our presenter: Tony Casale, CEO OF AOR, was on the planning and startup team of USA TODAY, as well as its first national editor, and served as Director of Research for Gannett Co., Inc. He has worked as a reporter and editor. Casale is a two-time Pulitzer Prize nominee and is a winner of the Robert F. Kennedy Foundation award for excellence in print journalism. His expertise is focusing on newspaper content, analyzing reader needs and turning research data into readership and retention building strategies and marketing programs.
Cost for this one-hour webinar (which begins at 2 p.m.) is just $10 per phone connection for PNA members; $20 for non-members.
To register, contact Kathleen Landis at firstname.lastname@example.org or (717) 703-3012.