Consumers are exposed to more advertising than ever, making it important to cut through the clutter. Strategies can no longer be built around an one-size-fits-all ad format. Plans must link each medium together to deliver clear, consistent and compelling advertising messages for your newspaper or your advertisers. In this three-hour workshop, you will learn to maximize the use of all media formats, including social media, and build integrated advertising strategies across multi-media tools. Increase customer loyalty, improve brand awareness and generate sales revenue.
Presenter: Renee Tacka. Renee is a former major accounts sales manager and director for The Patriot-News, Harrisburg, as well as MediaOnePA in York. She has managed sales teams while coaching and training them in negotiations, sales strategies and market analysis. She has an extensive background in marketing, and research having worked for Claritas, also. Renee holds a B.S. and an MBA in Marketing from York College where she is also an adjunct professor of marketing.
Cost: $39 per person for PNA members; $69 for non members. This convenient, low–cost workshop is offered in Harrisburg. Thursday, May 30, from 1:00 p.m. to 4:00 p.m. Drive in and drive out in one day. To register, e-mail Kathleen Landis or phone her at 717-703-3012.
Please note: This session is debuting as a new option on our training agenda on May 30. If you’re interested but unable to attend on May 30, please let us know so we can plan additional sessions. And, if your newspaper is interested in hosting this workshop at your office and is willing to commit to ten or more participants, we want to talk to you. Contact Melinda Condon at firstname.lastname@example.org or (717) 703-3002 to discuss how Advertising 301 – as well Advertising 201 can come to you!