PNA Calendar of Events

Sales Leadership Training for Small Papers

  • Date: Aug 26, 2013 - Aug 26, 2013
  • Location: Harrisburg, Pennsylvania
  • Address: PNA Headquarters - 3899 N. Front Street
  • Contact: Kathleen Landis
  • Email:
  • Phone: 717-703-3012

The PNA Foundation now offers sales leadership training which we can bring right to your doorstep.   But, we also want small papers to participate who may have limited budgets and staffs.  Have only one or two sales managers on staff?  No problem.  We’ve put together a session where several different newspapers can take advantage of this specialized training.

Managing a staff of ad sales reps can be a challenging job; it’s more than just meeting quotas and closing sales.  Sales managers are leaders.  Learn to be a successful manager and make a difference as a sales leader!  This interactive and information-packed three-hour training session includes tips on setting expectations, delegating, coaching and includes breakout sessions, case studies and roundtable discussions.

Scheduled for 1 p.m. to 4 p.m.  Drive in and out in one day.  Cost: $89 per paper for PNA members.  Send one manager or more.  Low cost.  High return.  Sales managers will leave excited and prepared after this high-energy, passionate presentation.   Bottom line….motivated sales staff leads to more revenue!  To register, email Kathleen Landis or phone her at 717-703-3012, by August 22.

For details on the presentation including agenda topics, click here.


Bill Cotter is a 28-year veteran of the media industry in Western Pennsylvania and currently is one of Trib Total Media’s Advertising Directors along with his responsibilities with corporate strategic initiatives.  Bill has been coaching and training sales leaders for over 20 years in print, digital, retail, classified and major accounts. His high energy, interactive sales leadership workshop promises to focus on leading sales representatives and sales leaders today with basic expectations and principles to compete in a changing industry and a dynamic media marketplace!

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Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001