PNA Calendar of Events

Lunch and Learn Webinar: The Competitive Media Marketplace – Understanding the Strengths, Weaknesses and Costs of the Competition

  • Date: Sep 05, 2013 - Sep 05, 2013
  • Address: Webinar
  • Contact: Kathleen Landis
  • Email: KathleenL@pa-news.org
  • Phone: 717-703-3012

Consumers are overwhelmed by promotional messages.  Studies indicate that the average person is exposed to between 250 and 3,000 advertising messages each day across all media platforms. As a result, savvy marketers recognize the importance of distributing their advertising message over a number of outlets to help compete in today’s fragmented media environment. Fortunately for us, newspaper media pairs well with all other mediums!

This session will discuss the strengths and weaknesses, and CPM costs, associated with traditional media such as newspapers, broadcast television, cable, radio, magazines, outdoor and yellow pages as well as digital options like social media, traditional online display and mobile display. A customized competitive media cost analysis sheet will be prepared for, and provided to, each newspaper in attendance.  Please register by August 23, to receive your analysis in advance of the session.

Webinar is scheduled for 12 noon.  Approximately 60 minutes long.  Cost: $20 per phone line/webinar login for PNA members.  $50 for non-members.  To register, email Kathleen Landis or phone her at 717-703-3012, by August 23.  For registrations received after August 23, we cannot guarantee that a media analysis can be provided to you in advance of the session.  All participating member companies will receive an analysis, either before or after the presentation. Register early to receive your valuable analysis in advance!

Presenters: Jane Hungarter, Director of Marketing, NewsMedia Association/MANSI Media and Candice Boldosser, Director of Interactive Advertising, MANSI Media

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