PNA Calendar of Events

Sales Leadership Training: Managing, Motivating, Coaching and More

  • Date: Jan 27, 2014 - Jan 27, 2014
  • Location: Harrisburg, Pennsylvania
  • Address: PNA Headquarters - 3899 N. Front Street
  • Contact: Kathleen Landis
  • Email:
  • Phone: 717-703-3012

Managing a staff of ad sales reps can be a challenging job; it’s more than just meeting quotas and closing sales.  Sales managers are leaders.  Learn to be a successful manager and make a difference as a sales leader!  The PNA Foundation’s leadership training is an interactive and information-packed three-hour training session that features tips on setting expectations, delegating, coaching and includes breakout sessions, case studies and roundtable discussions.

This sales leadership training can come right to your office with no traveling involved.   But, we also want small and weekly papers to participate who may have limited budgets and staffs.  Have only one or two sales managers on staff?  No problem.  We’ve put together a session where several different newspapers can take advantage of this specialized training.

Scheduled for 1 p.m. to 4 p.m.  Drive in and out in one day.  Cost: $49 per person, for PNA members.  $99 for non-members.  Sending more than two managers, we offer a discount.  Call us for more info.

Low cost.  High return.  Sales managers will leave excited and prepared after this high-energy, passionate presentation.   Bottom line….motivated sales staff leads to more revenue! 

To register, email Kathleen Landis or phone her at 717-703-3012, by January 22.

For details on the presentation including agenda topics, click here

Bill Cotter is a 28-year veteran of the media industry in Western Pennsylvania and currently is one of Trib Total Media’s Advertising Directors along with his responsibilities with corporate strategic initiatives.  Bill has been coaching and training sales leaders for over 20 years in print, digital, retail, classified and major accounts. His high energy, interactive sales leadership workshop promises to focus on leading sales representatives and sales leaders today with basic expectations and principles to compete in a changing industry and a dynamic media marketplace!

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Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001