PNA Calendar of Events

Advertising 201: Sales Strategy Refresher

  • Date: Mar 06, 2014 - Mar 06, 2014
  • Location: Harrisburg
  • Address: PNA Headquarters - 3899 N. Front Street
  • Contact: Kathleen Landis
  • Email:
  • Phone: 717-703-3012

Developing long-term, profitable customers is more than just selling products and services – it is an exercise in relationship management and building solutions to overcome business problems.  Learn how to handle price objections, develop better negotiation skills and build multi-media proposals that give advertisers a reason to act.   Refresh your sales strategies through this three-hour, interactive session.  Generate more revenue through improved efforts.

Ideal for sales reps looking to brush up on the basics while enhancing their successful sales skills!

This sales training can come right to your office with no traveling involved.  But, if you have a limited budget and a small sales staff, this workshop in Harrisburg is for you.  We’ve put together a session allowing any size newspaper to take advantage of this specialized training.

Scheduled for 1 p.m. to 4 p.m.  Drive in and out in one day.  Cost: $49 per person, for PNA members.  $99 for non-members.  Sending more than two managers, we offer a discount.  Call us for more info.

To register, email Kathleen Landis or phone her at 717-703-3012, by March 3.

Presenter: Renee Tacka
Renee is a former major accounts sales manager and director for The Patriot-News, Harrisburg, as well as MediaOnePA in York.  She has managed sales teams while coaching and training them in negotiations, sales strategies and market analysis.  She has an extensive background in marketing, and research having worked for Claritas, also.  Renee holds a B.S. and an MBA in Marketing from York College where she is also an adjunct professor of marketing.

Please note: If your newspaper is interested in hosting this workshop at your office and is willing to commit to ten or more participants, we want to talk to you.  Contact Melinda Condon at or (717) 703-3002 to discuss how Advertising 201 can come to you!

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Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001