"About Town: Find Ways to Reach Your Readers''
Keystone Press Award winners will share their secrets of success in reaching into and connecting with their communities - even with small staffs and limited budgets. You'll learn about data sources, how to bring data to life on your pages, and how to maximize your SEO potential. Exchange ideas with editors and reporters who've got winning strategies for small papers. Afternoon focus sessions are geared towards reporters and editors.
Registration fee is just $15 (lunch included) for this day full of sessions (9 a.m. to 3 p.m.) that will help you enhance your skills and get re-energized!
Check here to see if you are eligible for a $150 travel scholarship to attend this workshop! Scholarship applications must be received by 4 p.m., April 24.
Register by contacting Kathleen Landis at firstname.lastname@example.org or (717) 703-3012, or by completing the registration form and returning to the PNA Foundation by April 25.
About the program: When Edith Hughes died at age 79 in Sept. 2011, she was serving as director of community relations for Trib Total Media, Pittsburgh, as well as editor of two magazines. She spent 65 years as a reporter, proofreader and executive editor. A skilled writer and tough editor, Hughes trained several generations of young reporters working at Gateway community newspapers in Monroeville, mentoring, teaching and influencing their fledgling careers. Hughes was a very active and committed member of the Pennsylvania Society of Newspaper Editors (PSNE) coordinating the Weekly Renewal Workshop for many years. She was also instrumental in updating and enhancing the Keystone Press Awards, always with a keen eye for recognizing community and weekly papers. In honor of Edith's memory, the yearly "Weekly Renewal Workshop" was renamed to include community newspapers. With the sponsorship of Trib Total Media, the PNA Foundation and PSNE unveiled an expanded and enhanced program in 2012.