PNA Calendar of Events

Advertising 201: Sales Strategy Refresher

  • Date: May 20, 2014 - May 20, 2014
  • Address: PNA Headquarters - 3899 N. Front Street
  • Contact: Kathleen Landis
  • Email:
  • Phone: 717-703-3012

Developing long-term, profitable customers is more than just selling products and services – it is an exercise in relationship management and building solutions to overcome business problems.  Learn how to handle price objections, develop better negotiation skills and build multi-media proposals that give advertisers a reason to act.   Refresh your sales strategies through this three-hour, interactive session.  Generate more revenue through improved efforts.

Ideal for sales reps looking to brush up on the basics while enhancing their successful sales skills as well as those just getting their feet wet!

This sales training can come right to your office with no traveling involved.  (Call Melinda Condon at (717) 703-3002 for more information.) But, if you have a limited budget and a small sales staff, this workshop in Harrisburg is for you.  We’ve put together a session allowing any size newspaper to take advantage of this specialized training.

Scheduled for 1 p.m. to 4 p.m.  Drive in and out in one day.  Cost: $49 per person, for PNA members.  $99 for non-members.  Sending more than two people, we offer a discount.  Call us for more info.

To register, email Kathleen Landis or phone her at 717-703-3012, by May 16.

Presenter: Renee Tacka
Renee is a former major accounts sales manager and director for The Patriot-News, Harrisburg, as well as MediaOnePA in York.  She has managed sales teams while coaching and training them in negotiations, sales strategies and market analysis.  She has an extensive background in marketing, and research having worked for Claritas, also.  Renee holds a B.S. and an MBA in Marketing from York College where she is also an adjunct professor of marketing. 

What past participants have said about Renee and her training:
Her ability and experience , with real life stories, make the salespeople trust her and gives her training the personal touch. We know what challenges we face and Renee helps us confront them with confidence and knowledge. I recommend Renee for your next sales training program.”

“The information was very helpful for me and gave me a different view on sales strategy.”

"Renee was amazing. Her enthusiasm is inspiring and she really gets you excited to go back into your own work with a new perspective.”

“I would highly recommend both the presenter and this workshop.”

Keystone Press Awards

Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001