PNA Calendar of Events

Wordcraft: Sharpen Your Writing Skills

  • Date: Jul 08, 2014 - Jul 08, 2014
  • Location: Allentown, Pennsylvania
  • Address: The Morning Call
  • Contact: Kathleen Landis
  • Email:
  • Phone: 717-703-3012

Spend a day sharpening your writing skills as top-notch editors and reporters share practical techniques to make stories sing. Join us for lectures and panel discussions that will show that, even in today’s fast-paced world of online journalism, it’s still possible to craft the perfect sentence and tell a tale. 

Agenda includes:

Three Ways to Sharper Writing
Steve Padilla, an assistant national editor and writing coach at the Los Angeles Times, offers up proven techniques to focus your stories and make them brighter, tighter and elegant.  Drawing on examples from fiction writing, television and even a little Shakespeare, he demonstrates how to make stories flow better, with special tips on descriptions and use of dialogue.

Finding Story Ideas
Every newsroom seems to have one, the writer who can find a compelling story in just about anything. We’ve assembled some of these writers to share their techniques for finding stories – and how to pitch them to editors. 

PNA member panelists include:
Eugene Tauber, database editor, The Morning Call
Ron Devlin, reporter, Reading Eagle Company
John Luciew, general assignment reporter, PennLive/The Patriot-News, Harrisburg

Story Structure
Whether the writer is working on daily deadline or engrossed in a long-range project, it’s probably their biggest challenge – how to structure a story. Steve Padilla shares basic principles of organization and handy techniques to help writers give their stories a logical and solid structure.

Writing Great Ledes
Join a conversation on what it takes to craft ledes that readers can’t resist. Among the topics to be discussed: anecdotal ledes, declarative ledes, nut graphs, writing ledes on deadline.  Steve is joined by Pulitzer Prize-winning education reporter Susan Snyder of The Philadelphia Inquirer.

Workshop is scheduled for 10 a.m. to 3:30 p.m.  Lunch included.  Cost: $49 per person for PNA members; $79 for non members.  To register, email Kathleen Landis or phone her at 717-703-3012.

Our Presenter: Steve Padilla
Steve Padilla is an assistant national editor with the Los Angeles Times. A 26-year veteran with the Times, he also serves as a writing coach and lectures frequently on writing. He’s edited a wide variety of topics, including higher education, religion and national politics, and specializes in narratives. He helped guide the Times’ Pulitzer-winning coverage of a botched bank robbery in North Hollywood in 1997 and in recent memory helped cover the Aurora movie theater shooting, Superstorm Sandy, Trayvon Martin case and the Boston Marathon bombing.

For a downloadable copy of the workshop flyer, click here.

Please note: This PNA Foundation workshop is being offered regionally in Allentown and is co-sponsored by The Morning Call.  The Morning Call is located at 101 North Sixth Street, Allentown, PA 18101.

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