PNA Calendar of Events

Calkins Media Video Certification Program: Level Two Intermediate

  • Date: Oct 27, 2015 - Oct 27, 2015
  • Location: PNA Headquarters - 3899 N. Front Street
  • Contact: Kathleen Landis
  • Email:
  • Phone: 717-703-3012

The next level is here!  Intermediate users, enhance your skills.  This is the second in a series of video training modules to be offered in the next year through the Calkins Media Video Certification Program, featuring award-winning presenter Drew Berry.

If you’re not incorporating video into your online news coverage, you’re missing out!  According to recent research from the American Press Institute, audio and video add 30 percent more engagement from audiences while producing 81 percent more page views.  Learn more about its importance and value by viewing this informational video.

The curriculum for Level Two Intermediate includes:
--Shortcuts for shooting and editing that save you time without sacrificing quality
--Writing techniques for video vs. print
--Voice delivery for self-contained stories
--Special editing techniques/options that enhance reporter "packages"

Pre-requisite: Participants must already know how to shoot quality video and edit basic stories on iMovie or Final Cut.  Smartphones are required. You are also asked to bring a tripod to this session.  (Inexpensive ones can be purchased.)  PLEASE NOTE: iPhones are recommended for this training.  The latest version of iMovie app as well as any other software must be updated and loaded onto your iPhone before arrivingVideo Training 7 October 27.  If using an Android phone and still interested in this session, please tell us the exact type and model (i.e., Samsung Galaxy S6) to be shared with the instructor.  Android users must bring an iPad or a Mac laptop with them to the training session and must arrive one hour in advance of the scheduled start time in order to properly set up their devices.

In order to receive certification, participants must complete the full day of training on October 27, as well as finish follow up homework with the presenter.  Completion of the follow up requirements must occur within two weeks of the training at a “Satisfactory” competence level to receive a certificate.

Please note: Additional modules will be offered for beginners, intermediate and advanced levels in the coming months.  Students are not required to complete a lower level in order to advance to higher levels and they may begin at any level.  Each satisfactory completion of a level will be recognized with certification.

Registration: $49 for PNA members.  $99 for non-members.  10 a.m. to 4:00 p.m. Lunch included. Please indicate, when registering, if you have any special dietary needs.  Payment requested upon registration; full refunds are only available for registrations canceled by Oct. 23.  PLEASE NOTE: Space in this hands-on class is limited to the first 12 registrants.  If, after registering, you are unable to attend, we kindly request that you cancel your registration at least 48 hours in advance to allow others the opportunity to participate.  To register, email Kathleen Landis or phone her at 717-703-3012, by Oct. 22.  A confirmation will be emailed to pre-registered participants prior to the training with specific requirements and any additional directions for participation.

Recent participants of video training have said:
“I loved how interactive it was. Drew also brought an energy to the class that made the interactivity engaging, but fun.”

“Honestly, I think it was perfect.”

"I liked that the training was very hands on and we actually made a video.”

Presenter: Drew Berry
Drew Berry is the Emmy Award-winning President and CEO of Drew Berry & Associates, LLC. He is a former television station Vice President & General Manager, Executive Producer for the ABC-TV owned and operated station in New York City,Video Training 4Director of News for the CBS-TV station in Philadelphia and manager orVideo Training 6 producer at stations in New Orleans, Baltimore, San Antonio and Austin, Texas.  He was a producer for CNN in its infancy before being lured to the number one-ranked  ABC television station in Philadelphia.  He earned his two Emmy's in his management role at the CBS-TV station in Philadelphia.

Berry serves as an advisor to journalists and aspiring journalists across the country. He is frequently guest faculty leading discussions on management and leadership at universities.  He also has been guest faculty teaching leadership at the Poynter Institute. Currently, he is a Visiting Professional in the Scripps Howard School of Journalism and Communications at Hampton University, Hampton, VA, where he is teaching media management.

Berry is an influential leader in the media industry.  He recently accepted an invitation by Comcast/NBC Universal to be a member of a prestigious advisory council. He has been a trustee of the Scripps Howard Foundation, the philanthropic arm of the E.W. Scripps Company which owns multiple television stations, newspapers and online media operations.  He has been chosen as screening judge for the prestigious duPoint Awards and a Commentary Judge for the National Journalism Awards.  He exhibited his crisis management and strategic planning skills most recently with the National Association of Black Journalists, Inc. which resulted in a collaborative effort yielding positive  results in the area of finance, programming and national office operations.

Among his many awards are a Congressional Achievement Award in recognition of business achievement, a Maryland Governor's Citation for business achievement,  Service Above Self Award from the Rotary Club,  Man of the Year A.M.E. Church, YMCA  Adult Achiever of the Year, just to name a few.

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