PNA Calendar of Events

Sharon Johnson Memorial Workshop - Social Media Strategies

  • Date: Nov 17, 2016 - Nov 17, 2016
  • Location: Harrisburg
  • Address: Pennsylvania NewsMedia Association 3899 N. Front St
  • Contact: Meg Michaelian
  • Email:
  • Phone: 717-703-3012

For 30 years, Sharon Johnson connected with the readers of The Patriot-News (Harrisburg) through her arts and entertainment writing. Her witty and informed style made her a must-read in central Pa. In honor of Sharon's memory, this workshop will focus on important issues or concerns on writing.

When: Nov. 17, 9 a.m. to 3 p.m.

In 2016, we'll be exploring social media platforms. Learn to make the most of your social media. Friend Facebook, Snapchat, Twitter and the rest to benefit your journalism.

For detailed information, download a printable agenda

Workshop agenda:

8:45 to 9: Registration

9 to 9:15: Welcome

9:15 to 10:10: Utilizing the potential of Facebook and Facebook Live

Facebook has become one of the most valuable tools that news organizations have at their disposal, and now Facebook Live has added an immediacy to day-to-day coverage. A primer on how to make best use of the social networking site and all it offers today.  Presenters: Andrea Gillhoolley, social media director, LNP, Lancaster; Chris Mautner, PennLive social media producer; and “Merlot” Mike Wilson, partner, The Vineyard and Brewery at Hershey, who’s in charge of publicizing through social media.

10:20 to 10:40: Visual social storytelling 

It’s one thing to use a photo to draw publicity to a story. But there are strategies to using text to make those photos, and the story they’re promoting, pop. Here are some basics that you’ll find valuable in posting content to Facebook and promoting it.  Presenter: Ashley Carelock, PennLive social media manager.

10:50 to 11:50: Panel session: Digital skills you need in your newsroom. 

Covering news effectively now goes beyond reporting and writing; it includes using everything from shooting photos and videos to using Twitter and other social media networks to push the story out. A primer on the new-school newsroom, from learning how to work in content management system, to shooting video and photos, and using Twitter. Panelists: Dave Marcheskie, reporter, ABC 27, Harrisburg; Brian Hickey, reporter,; and Lara Greenberg, reporter, CBS21. 

12 to 12:50: LUNCH

1 to 1:45:  Using Snapchat

Getting the story is only part of our mission. Today, it’s also getting that story to audiences right away, and Snapchat is one of the best methods to do that. This session will focus on using Snapchat to get the story to audiences instantly, sharing the “behind the scenes” news experience and additional details on stories that weren’t available at first/between broadcasts. Presenter: Mautner, PennLive. 

2 to 3: Panel session: What’s next in social

So we have everything from Facebook to Snapchat to Instagram and Twitter, many platforms we weren’t even using a few years ago. So what’s on the horizon and how will that change and improve the way we do our job? A discussion of what’s ahead. Presenter: Steve Ibanez, director of News & Opinion at Advance Digital.

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