PNA Calendar of Events

Video Certification Training - Intermediate Level

  • Date: Feb 15, 2017 - Feb 15, 2017
  • Location: Harrisburg
  • Address: PNA, 3899 N. Front Street
  • Contact: Meg Michaelian
  • Email:
  • Phone: (717)703-3012

Intermediate video users, enhance your skills.  This is part of a series of video training modules to be offered through the PNA Foundation’s Calkins Media Video Certification Program, featuring award-winning presenter Drew Berry.

The curriculum for the Intermediate Level includes:

--Shortcuts for shooting and editing that save you time without sacrificing quality

--Writing techniques for video vs. print

--Voice delivery for self-contained stories

--Special editing techniques/options that enhance reporter "packages"

Requirements: Participants must already know how to shoot quality video and edit basic stories on iMovie or Final Cut.  Smartphones are required. You are also asked to bring a tripod to this session.  (Inexpensive ones can be purchased.)  Please note: iPhones are recommended for this training.  The latest version of iMovie app as well as any other software must be updated and loaded onto your iPhone before arriving Feb. 15.  Also, please be sure to have enough memory space available on your device(s) in order to shoot and edit.   If using an Android phone and still interested in this session, please tell us the exact type and model (i.e., Samsung Galaxy S6) to be shared with the instructor.  Android users must bring an iPad or a Mac laptop with them to the training session and must arrive 30 minutes in advance of the scheduled start time in order to properly set up their devices.

In order to receive certification, participants must complete the full day of training on Feb. 15, as well as finish follow up homework with the presenter.  Completion of the follow up requirements must occur within two weeks of the training at a “Satisfactory” competence level to receive a certificate.


$49 for PNA members.  $99 for non-members.  10 a.m. to 4:00 p.m. Lunch included. Please indicate, when registering, if you have any special dietary needs.

Space in this hands-on class is limited to the first 12 registrants.  To register, email Meg Michaelian or phone her at 717-703-3012, by Feb. 10.  If, after registering, you are unable to attend, we kindly request that you cancel your registration at least 48 hours in advance to allow others the opportunity to participate.  Registrations cancelled less than 48 hours in advance will not be credited.  A confirmation will be emailed to pre-registered participants prior to the training with specific requirements reiterated.

Please note: Additional modules may continue to be offered for beginner, intermediate and advanced levels.  Students are not required to complete a lower level in order to advance to higher levels and they may begin at any level.  Each satisfactory completion of a level will be recognized with certification.

Past participants of video training have said:

“I loved how interactive it was. Drew also brought an energy to the class that made the interactivity engaging, but fun.”

"I liked that the training was very hands on and we actually made a video.”

“A great instructor, very skilled at presenting a lot of information in a way that I never felt overwhelmed.”

Presenter: Drew Berry

Drew Berry is the Emmy Award-winning President and CEO of Drew Berry & Associates, LLC. He is a former television station Vice President & General Manager, Executive Producer for the ABC-TV owned and operated station in New York City, Director of News for the CBS-TV station in Philadelphia and manager or producer at4 stations in New Orleans, Baltimore, San Antonio and Austin, Texas.  He was a producer for CNN in its infancy before being lured to the number one-ranked ABC television station in Philadelphia.  He earned his two Emmy's in his management role at the CBS-TV station in Philadelphia.

Berry serves as an advisor to journalists and aspiring journalists across the country. He is frequently guest faculty leading discussions on management and leadership at universities.  He also has been guest faculty teaching leadership at the Poynter Institute. Currently, he is a Visiting Professional in the Scripps Howard School of Journalism and Communications at Hampton University, Hampton, VA, where he is teaching media management.

Berry is an influential leader in the media industry.  He recently accepted an invitation by Comcast/NBC Universal to be a member of a prestigious advisory council. He has been a trustee of the Scripps Howard Foundation, the philanthropic arm of the E.W. Scripps Company which owns multiple television stations, newspapers and online media operations.  He has been chosen as screening judge for the prestigious duPoint Awards and a Commentary Judge for the National Journalism Awards.  He exhibited his crisis management and strategic planning skills most recently with the National Association of Black Journalists, Inc. which resulted in a collaborative effort yielding positive results in the area of finance, programming and national office operations.

Among his many awards are a Congressional Achievement Award in recognition of business achievement, a Maryland Governor's Citation for business achievement, Service Above Self Award from the Rotary Club, Man of the Year A.M.E. Church, YMCA Adult Achiever of the Year, just to name a few.

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Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001