PNA Calendar of Events

Sales Leadership Training: Managing, Motivating, Coaching and More

  • Date: May 23, 2017 - May 23, 2017
  • Location: Harrisburg
  • Address: PNA
  • Contact: Meg Michaelian
  • Email:
  • Phone: (717) 703-3012

Managing a staff of ad sales reps can be a challenging job; it’s more than just meeting quotas and closing sales.  Sales managers are leaders.  Learn to be a successful manager and make a difference as a sales leader!  The PNA Foundation’s leadership training is an interactive and information-packed three-hour training session that features tips on setting expectations, delegating, coaching and includes breakout sessions, case studies and roundtable discussions.

Scheduled for 1 to 4 p.m.  Drive in and out in one day.  Cost: $49 per person, for PNA members.  $99 for non-members.  To register, email Meg Michaelian or phone her at 717-703-3012, by May 18.   Sending more than two managers, we offer a discount.  Ask Meg for more information. 

Low cost.  High return.  Sales managers will leave excited and prepared after this high-energy, passionate presentation.   Bottom line….a motivated sales staff leads to more revenue!

Very satisfied past participants have said:

“VERY GOOD - well paced, useful info, and relaxed, comfortable presentation - facilitated useful discussions.”

“One of the better leadership/motivational sessions that I have attended over the last 15 years.”

“Bill is engaging and motivating, with great material to share.”

“I like to walk away from a workshop with 2-3 ideas I can utilize - I got way more than that.”

“Bill is dynamic - I highly recommend everyone take the time to attend one of his seminars.”

“Over my 40 years of going to seminars, this was the most enjoyable, down to earth session I ever attended. Bill made you feel like he was on your level and knew the problems that we are challenged with every day.”


Bill Cotter is a 32-year veteran of the media industry in Western Pennsylvania and currently is Senior Director of Advertising for the Pittsburgh Post-Gazette. Bill has been coaching and training sales leaders for more than 25 years in print, digital, retail, classified and major accounts. His high energy, interactive sales leadership workshop promises to focus on leading sales representatives and sales leaders today with basic expectations and principles to compete in a changing industry and a dynamic media marketplace.

For details on the presentation including agenda topics, a flyer is available.

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Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001