PNA Calendar of Events

2018 Eliza Northrop Beale Workshop

  • Date: Sep 21, 2018 - Sep 22, 2018
  • Location: Harrisburg
  • Address: PNA Headquarters 3899 North Front Street
  • Contact: Teresa Shaak
  • Email: teresas@pa-news.org
  • Phone: (717) 703-3003

Workshop created exclusively for weekly publishers and managers

Through the generous support of the Observer Publishing Co. and the Northrop family, this 1 1/2--day workshop offers presentations and roundtables to help today's weekly publisher find success.

When:  Friday, September 21, 2018, from 5:30 to 8 p.m. and Saturday, September 22, 2018, from 9 a.m. to 2:30 p.m. 

To Register: Complete the registration form and return by September 17.

Tentative Schedule of Events:

Friday, September 21, 2018

5:30 p.m. - 6:15 p.m.    Welcome Reception

 Heavy hors d’oeuvres and drinks will be available.

6:15 p.m. - 8 p.m.          Roundtable 

You are encouraged to share your challenges, solutions and successes with the group.

8 p.m.                             Travel to Holiday Inn Express

Saturday, September 22, 2018

8:00 a.m. - 8:30 a.m.       Breakfast at hotel

9:00 a.m. - 10:00 a.m.     Growing Audience: Reader Advisory Panels

Everyone is talking about using data and metrics to drive decisions, but don’t forget to include meaningful conversations with loyal readers in the mix.  Learn how one community newspaper formed a reader advisory panel and survey group to make changes in how they cover and present the news.  You will hear step-by-step details about how the program was structured, what worked, what can be improved, and see the changes that were made.   Presenter: Lucy Northrop Corwin, Vice President & Director of News, Observer Publishing Company

10:15 a.m. - 11:30 a.m.       Building a Staff: Help Wanted – the 21st Century Way

Tired of a revolving door? New hires can cost between 1.5 and 2 times the position’s salary and we keep bringing people in the seeing people leave. Let’s s-l-o-w that cycle down!  Expert presenter Karen Young will share some best practice tips for recruiting, interviewing and SELECTING the best candidate based upon the candidate’s motivation and your culture.  And, we’ll have some fun while we’re doing it!  When you get back to the office, you’ll be prepared to: 1) Improve your job postings, 2) strengthen your interviewing processes and 3) make better selections from your interviews.   Presenter: Karen Young, SPHR, SHRM-SCP, President, HR Resolutions

11:45 a.m. - 12:30 p.m.          Generating Revenue: Insights-Driven Advertising

We’ll explore how to use data to create more effective sales calls.  By understanding your audience’s interests, attitudes and trends, you can develop sales strategies to build new lines of revenue.  In today’s new marketing environment, data can support your advertising efforts.  Presenter: Renee Tacka, Professor, Graham School of Business, York College of PA and former Advertising Sales Director

12:30 p.m. - 1:15 p.m.            Lunch

1:15 p.m. - 2:30 p.m.              Solving Dilemmas: A Closer Look at Legal Issues

What legal questions have you stumped?  We’ll look at some typical concerns including what’s legal to publish online vs. print, what to do with requests to delete online content, how to obtain records, libel/defamation refreshers, typical questions and answers from the PNA Legal Hotline and more!  Something in particular you want to discuss?  Be sure to include it on your registration form.  Presenter: Melissa Melewsky, Media Law Counsel, PA NewsMedia Association

complete brochure with additional information is available for download. 

Past workshop participants have said:

“Wonderful resources and shared conversation.”

“I drove two hours over and two hours back and it was worth a drive three times as long. It was free, but I would have paid hundreds for that information. “

“A great success. Every weekly newspaper publisher in the state should have been there.”

“Nice people and good networking opportunity. Sessions were informative and spaced out nicely.”

“Sharing with like businesses is always amazing! Thank you!”

 

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