PNA Calendar of Events

Use Research Information to Increase Advertising Sales

  • Date: Jan 15, 2019 - Jan 15, 2019
  • Location: Webinar
  • Contact: PNA Foundation
  • Email: foundation@pa-news.org
  • Phone: (717) 703-3012

Jump start your advertising sales efforts in 2019 by utilizing current research statistics and information from Nielsen Scarborough and AudienceSCAN® to demonstrate the power of newspapers to your advertising clients.  

During this webinar, we will review how to analyze Nielsen Scarborough data, discuss the findings of key research reports that tout the strengths of newspaper readership and advertising and demonstrate how to quickly and easily customize one of the 50+ marketing flyers that PNA has created for your use.  

Most appropriate for ad directors and sales managers.

This one-hour webinar beings promptly at 9:30 a.m. You must have a computer and a phone in order to participate.

This is offered at no cost to PNA members.  Non-members: $10.

To register, email foundation@pa-news.org or phone (717) 703-3012.  Confirmation and participation instructions will be emailed two days before the session.

 
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