PNA Calendar of Events

Sharon Johnson Memorial Workshop: Engaging with Your Readers

  • Date: Nov 13, 2014 - Nov 13, 2014
  • Location: Harrisburg
  • Address: PNA Headquarters - 3899 N. Front Street
  • Contact: Kathleen Landis
  • Email:
  • Phone: (717) 703-3012

Why and how do you get your community involved in your publication? Workshop includes a panel discussion with reporters who interact daily with readers, good and bad; dealing with comments; what do readers want to see?; and more.

(subject to change)

8:45 – 9 a.m.      REGISTRATION
9 – 9:15 a.m.      WELCOME

9:15 – 10 a.m.
Keynote + Q&A: “Maximizing the Message, Minimizing the Messenger”
Presenter: Shannon McDonald, community manager, Billy Penn, a news startup focused on being a mobile platform for a better Philly

10:15 – 11:45 a.m.
Panel discussion: "Creating community engagement that works”
Panelists: Amy Gulli , managing editor, Central Pa Business Journal; Shannon McDonald, community manager, Billy Penn; John L. Micek, editorial and opinions editor, and Julia Hatmaker, entertainment writer, PennLive/The Patriot-News; Jeff McCloud, councilman, blogger and former weekly newspaper editor; Lauren Boyer, Social Media Editor, U.S. News & World Report.

12 – 12:45 p.m. 

1 – 1:45 p.m. 
Session: "Using social media effectively to engage readers”
Presenters: Amy Gulli, managing editor, Central Penn Business Journal and Lauren Boyer, Social Media Editor, U.S. News & World Report

2 – 3 p.m.  
       CHAT ROOM
Brainstorming with the audience: How do you find time? How do you deal with comments? What works and what doesn’t?
Moderators include: Gulli, Mautner, McCloud, Boyer

3 p.m.   

When: November 13, 9 a.m. to 3 p.m. Lunch included.

Cost: $15 per person for PNA members; $25 for non-members.

Registration: Email Kathleen at or phone her at 717-703-3012 by November 10th.

For 30 years, Sharon Johnson connected with the readers of The Patriot-News, Harrisburg, through her arts and entertainment writing.  Her witty and informed style made her a must-read in central Pennsylvania.  In honor of Sharon's memory, PennLive/The Patriot-News sponsors this annual workshop through the PNA Foundation, focusing on the hottest issues in today's newsroom including community engagement, video, watchdog journalism and more.  Together, we recognize that while the tools, resources, formats and products may have changed since Sharon Johnson was writing, a good story is still what readers want.

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Contact Us  |  3899 North Front Street, Harrisburg PA 17110  |  Phone: (717) 703-3000  |  Fax: (717) 703-3001