Insight Marketing and Research Newsletter
Insight is the Pennsylvania NewsMedia Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to Marketing Director Jane Hungarter, (717) 703-3041. To be added to the distribution list, submit the form at the bottom of this page.
Spring 2015 Feature Article
Research Data Helps Newspapers Win Advertising Business
The Newspaper Association of America recently released the results of its 2014 How America Shops and Spends national study that measures consumers’ advertising and media usage.
Newspapers were identified as the best medium for bringing sales to the attention of the consumer, the most believable medium and the medium in which the reader looks forward to seeing the advertising.
Advertisers will be happy to hear that seventy-nine percent of adults have taken action as a result of reading or seeing an ad in a print newspaper in the past 30 days, and more than half (51%) made a purchase.
Read more in the most recent issue of Insight »