Insight Marketing and Research Newsletter

Insight is the Pennsylvania NewsMedia Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to Marketing Director Jane Hungarter, (717) 703-3041. To be added to the distribution list, e-mail

Fall 2014 Feature Article

Native Advertising

There is a lot of buzz in the news media industry about native advertising. Also known as content marketing, sponsored content or advertorials, native advertising allows marketers to run content they, or your staff members, have generated on the same page as a news story, either in print or online. Although it is labeled as an advertisement, the look and feel of the information is more similar to editorial content.

We recently asked our members to share their thoughts and strategies, through
an online survey, about how they are approaching native advertising within their news media organizations. Below you will find a summary of the results.

Read more in the most recent issue of Insight »

Click to view the most recent version.

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