Insight Marketing and Research Newsletter
Insight is the Pennsylvania NewsMedia Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to Marketing Director Jane Hungarter, (717) 703-3041. To be added to the distribution list, e-mail firstname.lastname@example.org.
Winter 2015 Feature Article
Research Data Helps Newspapers Win Advertising Business
The Pennsylvania NewsMedia Association helps advance the business interests of our members by providing marketing resources that help with sales training and advertiser acquisition and retention.
In recent issues of Insight, we have featured customizable marketing sheets on a number of topics ranging from those that emphasize the benefits of newspaper advertising, to others that demonstrate, on a category by category basis, newspapers’ ability to connect advertisers with consumers who are in the market for
their product or service.
Many of PNA’s members have used this information successfully to get their foot in the door with a prospective advertiser, or close a sale with a formerly tentative advertiser.
Read more in the most recent issue of Insight »