Insight Marketing and Research Newsletter

Insight is the Pennsylvania NewsMedia Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to Marketing Director Jane Hungarter, (717) 703-3041. To be added to the distribution list, submit the form at the bottom of this page.

Fall 2015 Feature Article

Helpful Tips to Add More Jolly to Your Advertisers’ Holiday Season

It seems that holiday shopping begins earlier and earlier each year.  Whether anxious shoppers are trying to snag some bargains, or avoid the last-minute crowds, retailers must be well prepared for “the most wonderful time of the year.” 

Recent surveys found that,

  • 25% of shoppers start their holiday shopping before Halloween.
  • 85% of shoppers typically shop on Black Friday.
  • 48% of shoppers do the majority of their holiday shopping on or before Cyber Monday.

November and December are high-stakes months for retailers, representing one-fifth of annual sales.  More than 23 percent of annual ad dollars are also spent during the holiday season.

Read more in the most recent issue of Insight »

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