Insight Marketing and Research Newsletter

Insight is the Pennsylvania NewsMedia Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to Marketing Director Jane Hungarter, (717) 703-3041. To be added to the distribution list, submit the form at the bottom of this page.

Spring 2016 Feature Article

Exciting Revenue-Generating Ideas

As your news media organization looks for new ways to generate revenue in 2016, consider implementing some of the best and brightest ideas that were shared by PNA members at the PNA Advertising Conference in Valley Forge.

NEW PRODUCTS IDEAS:

Legal Guide – The Republican-Herald A new product for the newspaper in 2015, an incentive was offered to advertisers to buy an ad and receive a story. Editorial assistance was provided when necessary. Click here to see a copy of the publication.

Restaurant Menus – The Morning Call (Allentown) Restaurant menus were redesigned and reprinted, if necessary, and were inserted in the newspaper.

Sports Flyers – The Times News (Lehighton) Flyers were produced for 21 local high school sports teams that included their schedules and sponsorship ads. In addition to being inserted into the newspaper, overrun flyers were distributed to the schools and sponsors. Click here to see a sample.

Back to School Special Section – Hazleton Standard-Speaker Partnering with the local mall, client ads appeared in the newspaper. Readers had to list the names of businesses that had logos on the bus artwork to be eligible to win a prize. Content was featured for each grade level. School calendar page offered one premium ad position.

Ten Ways to Save Coupon Booklet – Williamsport Sun-Gazette Advertisers offered special discounts on products and services with coupon. Ad sales reps were offered a spiff of a vacation package, so they were eager to sell this product. Click here to see a sample.

Father’s Day Special Sections – The Sentinel (Lewistown) Included a “Look Like Dad” contest along with pictures of fathers drawn by their children. Click here to see the cover image.

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