Insight Marketing and Research Newsletter

Insight is the Pennsylvania NewsMedia Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to Marketing Director Jane Hungarter, (717) 703-3041. To be added to the distribution list, submit the form at the bottom of this page.

Fall 2017 Feature Article

Tips to Help Advertisers Prepare for the Holiday Season

By Jane Hungarter
Pennsylvania NewsMedia Association

With the magical shopping season just around the corner, news media ad reps can help advertisers prepare for a merry season by offering ad placement strategy, along with these marketing tips.

Plan your promotions

By understanding consumer buying trends, retailers can schedule news media advertising and messaging to coincide with special sales periods.

• Small Business Saturday targets consumers who prefer to shop at small local retailers.

• By Black Sunday, shoppers are tired from a long weekend of bargain hunting. Service providers such as restaurants, bars, salons, and car washes can benefit from appealing to those seeking a reprieve from the hustle and bustle. This is also a popular day for people to purchase a Christmas tree.

• Cyber Monday offers clothing and shoe deals that are about 50 percent better than earlier in the shopping weekend.

Read more in the most recent issue of Insight »

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