• New IAB report highlights concerns over online traffic fraud

      • Feb 06, 2014
    The Interactive Advertising Bureau (IAB) report, “Traffic Fraud Best Practices for Reducing Risk to Exposure,” released at the end of January 2014, opens with the statement, “Advertisers expect that all online content is delivered to human audiences.”
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  • Matthew Caylor named Director of Interactive Media

      • Jan 30, 2014
    MANSI Media is pleased to announce that Matthew Caylor has been named Director of Interactive Media.
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  • Newspaper readers are turning to tablets

      • Nov 21, 2012
    Tablets are redefining the way people consume news and information, according to Mark Donovan, comScore SVP of mobile. A study released by Pew Research in October found that 22% of U.S. adults now own a tablet device, twice as many as a year earlier, and 23% of those who don't have a tablet, plan to get one in the next six months.
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  • Why we should stop comparing ourselves to Google (but continue to learn)

      • Jul 21, 2011
    MANSI Media’s Matthew Caylor explains why newspapers should stop comparing themselves to companies like Google and Facebook, and instead take these companies’ successful practices and make them work at the newspaper level.
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  • The brick and mortar hyperlink

      • May 19, 2011
    QR Codes have become one of the new buzz words floating around the marketing/advertising industry. Learn more about QR Codes so you won't be left out of the conversation.
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  • Google predicts the future

      • Mar 10, 2011
    At a recent Pittsburgh Ad Fed event, Tim Reis, Google’s head of consumer packaged goods – east, discussed the future and technology’s impact on events on the horizon.
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  • A deeper look: What is Patch.com doing right?

      • Jan 02, 2011
    MANSI Media's Matthew Caylor takes a look at what AOL's Patch.com is offering to communities in Pennsylvania and what newspapers can learn from the hyperlocal service.
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