• York Daily Record: Mobile app strategies that work

      • Jul 11, 2013
    When it comes to mobile apps and mobile strategy, the York Daily Record staff is not afraid to try new things. They have successfully created, launched and maintained apps that not only market the newspaper and its content, but also meet the diversified needs of their readership. What’s more, the York Daily Record’s audience is growing as a result, and so is its revenue.
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  • From NAA: FCC vote on newspaper/broadcast cross-ownership

      • Jan 24, 2013
    The Federal Communications Commission is just about to vote on whether to relax the only media ownership rule that has not been changed since its 1975 inception – the ban on newspaper/broadcast cross-ownership.
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  • Football Ad Available to PNA Members

      • Jan 24, 2013
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  • Community rallies behind York Daily Record reporter fighting cancer

      • Nov 06, 2012
    Since 1991, York Daily Record/Sunday News sports reporter Steve Navaroli has covered York County’s swim meets. He is a friendly face on the pool deck; Navaroli is well-known among nearly two generations of York County swimmers.
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  • Important message on Hurricane Sandy coverage

      • Oct 29, 2012
    As the storm worsens, many communities have instituted curfews, and some roads have been closed. We have gotten a number of questions about newsgathering and newspaper delivery during the storm.
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  • Sandra C. Hardy recognized with Lifetime Achievement Award

      • Oct 23, 2012
    The Pennsylvania Newspaper Association (PNA) is proud to present Sandra C. Hardy with the 2012 PNA Lifetime Achievement Award.
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  • Anderson, Ganim and The Patriot-News earn Benjamin Franklin Award for Excellence

      • Oct 23, 2012
    The 2012 Pennsylvania Newspaper Association (PNA) Benjamin Franklin Award for Excellence has been awarded to William “Bill” Anderson, publisher of Mainline Newspapers, as well as Sara Ganim and The Patriot-News staff.
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  • The Mercury (Pottstown) engages with the Community Media Lab

      • Sep 28, 2012
    Last year, Digital First Media challenged its newspapers to submit creative and community-focused ideas for their newsrooms. The Mercury in Pottstown generated a proposal for a public space where the Pottstown community could gather for meetings and events, have access to computers and peruse newspapers’ archives, among other activities. In May 2012, The Mercury staff learned that their project was one of ten community newsroom projects across the country selected for funding through Digital First Media. A month later, on June 20, The Mercury in Pottstown opened the doors to its Community Media Lab.
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  • National Newspaper Week is Oct. 7-13!

      • Sep 18, 2012
    National Newspaper Week 2012 is October 7-13 and this year’s theme is “NEWSPAPERS – The cornerstone of your community.” Please join PNA in promoting the important role of newspapers with this annual celebration.
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  • PNA statement on changes announced at The Patriot-News (Harrisburg)

      • Aug 28, 2012
    The Patriot-News (Harrisburg), announced significant changes to its operations this morning, including the creation of PA Media Group, an increased commitment to digital news and products, and the commencement of a three-day print schedule beginning on January 1, 2013.
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  • NAA stunned by approval of sweetheart deal for newspapers' largest direct-mail competitor

      • Aug 24, 2012
    The Newspaper Association of America is stunned by the U.S. Postal Regulatory Commission’s decision today to approve an anti-competitive and damaging negotiated services agreement (or special contract rate) between the U.S. Postal Service and Valassis Direct Mail.
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  • Reaching readers with mobile apps

      • Jul 26, 2012
    When it comes to reaching new readers, news organizations are obviously branching out beyond the traditional print product. These days, websites and social media play a crucial a role in audience engagement. A growing number of people now turn to their mobile or handheld devices for everything from the news to traffic reports. Media companies can tap into this potential audience by connecting via the device that most often attracts their attention – their smartphone.
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  • Pinterest in today's newsroom

      • May 31, 2012
    As news organizations find more ways to engage their readers, they have a number of social media tools at their fingertips. While Facebook and Twitter already have an established place in the newsroom, media companies are starting to experiment with Internet's latest social networking platform - Pinterest.
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  • Convention 2011: Creative Revenue Streams and Idea Sharing Session

      • Nov 18, 2011
    PNA’s 2011 Convention concluded with a unique panel and idea sharing session. “Creative Revenue Streams and Idea Sharing” was presented by several panelists, including Laurel Lane, Manager of Digital Media Revenue for the Pittsburgh Post-Gazette, Jim Tierney, Director of Realtime Media, Stark Townend, Director, Digital Client Development for the Philadelphia Media Network, along with moderator Ron Adams.
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  • Convention 2011: Innovation - A State of Mind

      • Nov 18, 2011
    The last panel on Thursday was titled “Innovation: A State of Mind.” Eighteen news executives participated in Suburban News Association Foundation’s North American Innovation Mission, a week-long study tour last spring. The goal of the mission was to learn about new and emerging business models. Representing each dimension of the mission, the panelists included Steve Batten, Advertising Director of the The Mercury (Pottstown), John Derr, Vice President of Sales and Marketing at Lancaster Newspapers, Inc., and Tanya Henderson, Advertising and Membership Relations Director, Suburban Newspapers of America and Training Manager of zip2save.com.
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  • Convention 2011: Positioning your Organization for the Future

      • Nov 18, 2011
    “We’re going to be publishing a newspaper in Dallas seven days a week for a long time.” Those are the words of Jim Moroney, publisher and CEO of The Dallas Morning News. During his presentation, Moroney emphasized the value of the print newspaper and how his publication hopes to extend the runway of the print business through the digital era. “We’re going to be publishing a newspaper in Dallas seven days a week for a long time.” Those are the words of Jim Moroney, publisher and CEO of The Dallas Morning News. During his presentation, Moroney emphasized the value of the print newspaper and how his publication hopes to extend the runway of the print business through the digital era.
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  • Convention 2011: Project Liberty and Other Digital Revenue Projects

      • Nov 18, 2011
    Steve Alessi, Vice President of Digital Sales at the Philadelphia Media Network, shared some of the innovative steps his company has taken in its Project Liberty venture. Among other things, Project Liberty included a new print product titled “Sports Week,” a hyper-local initiative called “Neighbors,” and a new health website. The company also developed and sold the first ever pre-loaded tablet for digital and newspaper integration and provided newsroom staff with new technology. Project Liberty reflects a paradigm shift from a printed newspaper to a media organization that gathers and distributes news in many ways.
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  • Convention 2011: Meeting the Needs of Today's Advertisers

      • Nov 18, 2011
    New to the program this year, publishers had the unique opportunity to listen and interact directly with a panel of retail advertisers and agency executives. Rich Medeiros, Director of Advertising for the Pittsburgh-Post Gazette moderated the panel, comprised of David Fontana, Chief Media Officer/Director of Consumer Engagement of
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  • Convention 2011: Making Digital Dollars Today!

      • Nov 18, 2011
    Mike Blinder presented “Making Digital Dollars Today,” including a list of steps that newspapers can take to increase revenue from digital sales. Blinder emphasized knowing the metrics of the sell and using call sheets to track and analyze them, explaining that a manager must compensate and punish based on agreed-upon goals and objectives.
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  • Philadelphia Inquirer, Pittsburgh Post-Gazette extend news alliance

      • Aug 25, 2011
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