Interactive discussion of New York Times Company digital subscription package

  • Jul 22, 2011

The New York Times Company reported today that it saw continued growth in its digital subscriptions model. As of the end of the second quarter, paid subscribers to the digital subscription packages totaled approximately 224,000. In addition, paid digital subscribers to e-readers and replica editions totaled approximately 57,000, for a total of 281,000 paid digital subscribers.

Janet L. Robinson, president and C.E.O. of The New York Times Company, said that the digital subscriptions would provide the company "with a significant new revenue stream in the second half of this year," according to a story posted today on the publisher's website.
How did they do it?

Find out by joining ASNE and Paul Smurl, vice president, Paid Products, at 2 p.m. ET Tuesday, July 26, for an interactive discussion of this publisher's closely watched experiment.

Smurl will talk about the plan and take your questions. This session will be moderated by Mizell Stewart III, editor of the Evansville (Ind.) Courier & Press and co-chair of the ASNE Leadership Development Committee.

You will learn:

 * Why The New York Times chose the metered approach for its online pay model.

 * Information about subscribers and traffic to the publisher's website.

 * The impact and influence of mobile on the overall digital strategy for The Times.

 * How the publisher balances free versus paid content.

Register now:

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