PRSA to hold session on ethics

  • Sep 21, 2011

The Public Relations Society of America’s Central Pennsylvania Chapter is inviting regional communications and business leaders to attend "Ethics from Prospectives – A development session for you, your boss and the broader business community," a morning session on defining ethics from the perspectives of the media and professional public relations practitioners.

The session is for media members, communications professionals and their bosses from the for-profit and not-for-profit business community. 

Three communications association leaders at the state and national levels will explain their operating codes of ethics. Examples and Q&A time will be featured.

  • Michael G. Cherenson, APR, executive vice president of Success Communications Group, and 2009 chair of the Public Relations Society of America, now serving PRSA on issues of ethics.
  • Daniel O’Donnell, representing the Pennsylvania Association of Broadcasters and news director of WGAL-TV, Harrisburg, Lancaster, Lebanon, York.
  • Donald Gilliland, enterprise reporter for the Harrisburg Patriot-News, former board member of the Pennsylvania Society of Newspaper Editors, founding member of the Pennsylvania Freedom of Information Coalition and collaborator with the Pennsylvania Newspaper Association on numerous projects.

Topics will include:

  • When is transparency a matter of convenience or ethical behavior?
  • Are the public relations, the print media and electronic media all on the same page with ethical behavior and reporting?
  • When do we need to employee the Code of Ethics to do the right thing?
  • What are the similarities and differences of these codes?


  • When:  Tuesday, Oct. 4: 8:30 a.m. - Continental breakfast, 9 a.m. – Panel introduction, 9:15 to 11:30 a.m. - Panel discussion
  • Where:  Pennsylvania Newspaper Association, 3899 North Front Street, Harrisburg, Pa. 17110
  • Cost:  $30 for members, $35 for non-members and $20 for students. 
  • Agenda: Each of the panelists will present a five to seven minute review of their organization’s code of ethics, examples of how it has best served the organization and an example of how their code may have positively/negatively interacted with that of PRSA’s. Each of the panelists will then take questions from the floor. Printed samples of the organizations’ codes of ethics will be available.

To register e-mail the PRSA Central Pennsylvania Chapter administrator at

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