The York Daily Record/Sunday News was honored with first place in the Pennsylvania Newspaper Association (PNA) Foundation’s Reader Initiative Award. Second place went to the Erie Times-News.
First awarded in 2006, the Reader Initiative Award was developed by the PNA Foundation’s Youth and New Readership Committee to recognize efforts by Pennsylvania member newspapers to create a community of readers through innovative initiatives. The contest recognizes significant and innovative efforts that produce results contributing to the advancement of readership.
The York Daily Record/Sunday News won first place for its entry of the “Ask Joan” and “Buffy’s World” campaigns. Joan Concilio and Buffy Andrews, two editors at the newspaper, created these campaigns to engage existing readers, grow new and young readership and find ways to reach non-traditional readers. “Ask Joan” fields questions from readers about life in York County. Joan shares these questions on her blog and readers help provide answers. “Buffy's World: helps readers navigate the digital landscape and explore the paper's various online initiatives. Through these initiatives, the York Daily Record has reached and engaged readers in new and innovative ways, giving readers access to more information than ever before.
The Erie Times-News earned second place for its entry “Kickoff 2010.” Kickoff 2010 was the first full-sized magazine-style entry in the northwestern Pennsylvania sports marketplace. The magazine gives an early and comprehensive look at each high school football program in the region, plus a multitude of photos, timely features and historical and utility content. Single copies of the magazine were sold with an overwhelmingly positive response, which allowed the scheduling of Kickoff 2011.
The Reader Initiative Award will be presented Nov. 11, 2011, during the PNA Annual Convention at the Omni Bedford Springs Resort in Bedford, Pa.
The PNA Foundation, established in 1967, is a tax-exempt, nonprofit corporation under IRS code 501(c)(3). Its mission is to improve newspapers through education and training programs and to develop a better understanding in the public and private sectors about the role of newspapers.