• Convention 2011: Creative Revenue Streams and Idea Sharing Session

      • Nov 18, 2011
    PNA’s 2011 Convention concluded with a unique panel and idea sharing session. “Creative Revenue Streams and Idea Sharing” was presented by several panelists, including Laurel Lane, Manager of Digital Media Revenue for the Pittsburgh Post-Gazette, Jim Tierney, Director of Realtime Media, Stark Townend, Director, Digital Client Development for the Philadelphia Media Network, along with moderator Ron Adams.
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  • Convention 2011: Innovation - A State of Mind

      • Nov 18, 2011
    The last panel on Thursday was titled “Innovation: A State of Mind.” Eighteen news executives participated in Suburban News Association Foundation’s North American Innovation Mission, a week-long study tour last spring. The goal of the mission was to learn about new and emerging business models. Representing each dimension of the mission, the panelists included Steve Batten, Advertising Director of the The Mercury (Pottstown), John Derr, Vice President of Sales and Marketing at Lancaster Newspapers, Inc., and Tanya Henderson, Advertising and Membership Relations Director, Suburban Newspapers of America and Training Manager of zip2save.com.
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  • Convention 2011: Positioning your Organization for the Future

      • Nov 18, 2011
    “We’re going to be publishing a newspaper in Dallas seven days a week for a long time.” Those are the words of Jim Moroney, publisher and CEO of The Dallas Morning News. During his presentation, Moroney emphasized the value of the print newspaper and how his publication hopes to extend the runway of the print business through the digital era. “We’re going to be publishing a newspaper in Dallas seven days a week for a long time.” Those are the words of Jim Moroney, publisher and CEO of The Dallas Morning News. During his presentation, Moroney emphasized the value of the print newspaper and how his publication hopes to extend the runway of the print business through the digital era.
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  • Convention 2011: Project Liberty and Other Digital Revenue Projects

      • Nov 18, 2011
    Steve Alessi, Vice President of Digital Sales at the Philadelphia Media Network, shared some of the innovative steps his company has taken in its Project Liberty venture. Among other things, Project Liberty included a new print product titled “Sports Week,” a hyper-local initiative called “Neighbors,” and a new health website. The company also developed and sold the first ever pre-loaded tablet for digital and newspaper integration and provided newsroom staff with new technology. Project Liberty reflects a paradigm shift from a printed newspaper to a media organization that gathers and distributes news in many ways.
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  • Convention 2011: Meeting the Needs of Today's Advertisers

      • Nov 18, 2011
    New to the program this year, publishers had the unique opportunity to listen and interact directly with a panel of retail advertisers and agency executives. Rich Medeiros, Director of Advertising for the Pittsburgh-Post Gazette moderated the panel, comprised of David Fontana, Chief Media Officer/Director of Consumer Engagement of
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  • Convention 2011: Making Digital Dollars Today!

      • Nov 18, 2011
    Mike Blinder presented “Making Digital Dollars Today,” including a list of steps that newspapers can take to increase revenue from digital sales. Blinder emphasized knowing the metrics of the sell and using call sheets to track and analyze them, explaining that a manager must compensate and punish based on agreed-upon goals and objectives.
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