Philadelphia Media Network Selects Brainworks Integrated Advertising Software

  • Jan 11, 2012

Parent company of The Philadelphia Inquirer, Philadelphia Daily News and philly.com select Brainworks to partner with their technology driven innovation initiatives.

Sayville, NY, December 22, 2011 – Philadelphia Media Network (PMN), publisher of The Philadelphia Inquirer, Philadelphia Daily News and philly.com has selected Brainworks Software to provide a fully hosted, centralized, advertising software system. PMN will implement a complete Brainworks integrated advertising system including classified, retail, preprint and online advertising, as well as classified self-service web ad order entry, advertiser web access, data mining, sales force automation, integrated marketing, sales budgeting, pagination and Morcor’s Xpanse Ad Tracking system. 

“After a comprehensive system search, Philadelphia Media Network has chosen Brainworks advertising and finance system” said Jeffrey Berger, Vice President/Chief Information Officer for Philadelphia Media Network Inc. “We are confident that that Brainworks advertising system will be a terrific partner in our ongoing initiative to focus on technology- driveninnovation.”

Robert Pratley, Philadelphia Media Network Senior System Analyst headed the selection search process and said, “The entire selection team overwhelmingly agreed that Brainworks long-range vision and innovation, combined with their flexibility, was the perfect partner we were looking for in our software selection process. Our users in both accounting and advertising recognized that Brainworks was the best vendor to meet the evolving needs of our business.”

“We are extremely pleased that Philadelphia Media Network has selected Brainworks as their new advertising software system. PMN has publically discussed their desire to lead the media industry in strategic innovation,” said, John Barry, President of Brainworks, “and we’re thrilled that they have selected Brainworks as their advertising software partner. We have really enjoyed working with their team through the evaluation process and have been extremely impressed with the level of commitment they have invested in finding the appropriate vendor to meet their needs.”

“Brainworks advertising system will provide our advertising executives with a comprehensive customer relationship management program that provides strong up sell and cross-sell opportunities while putting the customer’s needs first,” said Renette Anderson, Advertising Director for Philadelphia Media Network.

The software installation began in early August and is planned to be completed in the third quarter of 2012.  Brainworks is replacing numerous third party vendors.  In addition to purchasing Brainworks Advertising System, Philadelphia Media Network has also selected the Saxotech Editorial platform. 

“At Brainworks, our commitment has always been to partner with our newspaper customers to help them maximize revenue throughout the entire sales process.  We love having clients like Philadelphia Media Network that are eager to use the tools within Brainworks to drive new revenue,” said Matt Griffith, Business Development Manager for Brainworks. 

Brainworks software has been installed at over 800 North American newspapers over the past 25 years. Products include fully integrated classified and display advertising, circulation, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, editorial and editorial pagination, and a state-of-the art Sales Force Automation system supporting Web and iPad platforms.

Brainworks customers include individual newspapers as well as publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, NY and Wichita, KS.

Brainworks is located in Sayville, NY. For additional information on Brainworks and their products, call (800) 755-111.

About Philadelphia Media Network (PMN):  Philadelphia Media Network, Inc. (PMN) is the owner of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia Sportsweek and Philly.com. With its multiple brand platforms and integrated print and digital products, PMN is the region’s largest media network and the industry’s technological leader and innovator. The Philadelphia Media Network reaches an average weekly audience of 2.2 million adults – more than the combination of the three evening television news shows or the combination of those radio stations ranked in the top ten during drive-time programming.

For additional information regarding PMN, please contact Mark Block, Vice President, External Relations at (215)854-5640 or mblock@philly.com

 

 

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