PNA Welcomes New Affiliate Member, Local Yokel Media

  • Jan 18, 2012

Local Yokel (LYM) Overview

PNA is delighted to welcome our newest affiliate member, Local Yokel Media.

Local Yokel Media is the internet's first hyperlocal online ad marketplace. Studies show that 80% of local business transactions occur within 15 miles of consumers' homes. Local Yokel Meida focuses on those 15 miles. They empower local businesses to efficiently reach audiences in their immediate service area with the proprietary platform that drives results with virtually no wasted media. At the core of the LYM marketplace are local publishers who reach into local communities. They are trusted sources for hyperlocal news and content affecting those communities. This level of granular, local targeting can dramatically increase ad receptivity and performance.

  • Visitors to local media sites are more likely than visitors to other sites to take action after seeing local ads: from making purchases to visiting sites and stores.

  • Hyperlocal targeting of retail display campaigns can generate more than five times return-on-ad-spend.

  • Hyperlocal targeting can outperform search engine marketing by 30% at 15% of the cost.

LYM's unique cartographic technology streamlines hyperlocal media planning, buying and reporting, making it easy to map and target one or more specific service areas. Combined with an ad creation option designed by experts in ad performance, the Local Yokel Media platform offers efficiency and convenience to local advertisers.

Media experts at LYM can provide local businesses with market analyses, site lists and proposals for a hyperlocal campaign in any location.

The veteran media and marketing executives behind Local Yokel Media have over four decades of digital media experience from renowned internet companies like DoubleClick, AOL, Yahoo, iVillage and Quigo. We have deep expertise in creating high performance ads, ad targeting, ad serving and platform development. The mission is simple: to bring efficiency and ad performance to hyperlocal online advertising.

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