AP offers college football, NFL microsites

  • Aug 09, 2012

Football season is set to kick off and The Associated Press is offering an easy way for member newspapers to score touchdowns with readers and advertisers through its latest ready-to-publish online packages – the College Football and NFL Head-To-Head Digital News Experiences. Building on the success of our Summer Games package, this is a turnkey service that provides fully curated and managed multimedia coverage that is easily incorporated into websites through widgets. The microsites feature the newspaper’s branding and navigational bar on every page. The presentations also work on any device – desktop, smartphone or tablet. Newspapers can choose to sell their own advertising on the site or to participate in a revenue share of national advertising that AP sells.

The AP Top 25 poll will serve as the marquee of the college football edition, which also will include game previews, recaps, feature stories and breaking news, photo galleries from all major Division I conference games, video from AP’s YouTube channel and themed photo galleries, such as Heisman Watch, Top Ten Tackles, etc. Pages will be dedicated to each conference and team. The new AP Pro32 weekly power rankings along with in-depth looks at the top games of the week will anchor the NFL Head-To-Head edition. Newspapers also can customize their presentations with RSS feeds of their own stories and displays featuring up to five teams.

For more information, contact AP Bureau Chief Sally Carpenter Hale at shale@ap.org or 215-446-6600.

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