PNA announces arrangement with Local Media Association (LMA)

  • Aug 30, 2012

PNA members can now benefit from a unique agreement recently formed between PNA and Local Media Association (LMA). A number of products and services, including sales training, the Local Media Innovation Alliance, webinars and conferences, will be made available to PNA members (who are not already members of LMA) at reduced non-member prices.

Sales staff at PNA member newspapers can improve and reinforce their print and online sales skills using a unique web-based media sales certification program. Current courses include Basic Online, Basic Print and Basic Print and Online, with new courses being added in the next several months.

The sales training courses consist of nine 35 – 45 minute video webinars on topics like needs analysis, product knowledge, terminology, territory management, basic marketing, competitive media, presentation skills, answering objections and closing skills.

PNA members can also take advantage of a new program that is designed to put your innovation efforts on the fast track. The Local Media Innovation Alliance is a subscription-based program that provides monthly “how-to” research papers and related webinars focused on the following topics:

  • New and sustainable business models in the digital age
  • Monetizing the digital side of the business
  • New content strategies
  • Promising new trends in all areas of multimedia publishing
  • Mobile, tablets and more

Participating companies receive monthly research, as well as unlimited seats to participate in monthly webinars related to each topic.

The PNA/LMA arrangement also offers newspaper staff the opportunity to take part in monthly webinars and in LMA conferences throughout the year that provide newspapers with excellent educational and networking opportunities. Webinars cover a wide variety of topics affecting our industry with many focused on revenue growth and sustainability.

For more information, contact Mark Laskowski, Local Media Association, at (843) 667-6647 or or Tricia Greyshock, PNA, at (717) 703-3070 or


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