HARRISBURG, Pa. (January 30, 2014) – MANSI Media is pleased to announce that Matthew Caylor has been named Director of Interactive Media.
In this capacity, Matt will lead MANSI Media’s interactive sales efforts. With his expertise in the online and mobile media world, he will lead the charge in evaluating and executing new revenue opportunities. “We are thrilled to have Matt join our team in this role that is so critical to the future of our industry,” said Lisa Knight, MANSI’s VP, Advertising. “Matt’s experience in the local digital field will be a huge asset to MANSI Media and the PNA’s member publications.”
His first area of focus will be MANSI’s new mobile retargeting platform, Hatchback. Matt will work with local content publishers to install this opt-in product onto existing apps, allowing them to anonymously collect travel pattern data from their app users. Publishers can then mine that data to send highly relevant offers and promotions to their app users on behalf of their advertisers. To learn more about Hatchback and other MANSI initiatives, contact Matt at (717) 703-3040 or matthewc@MANSIMedia.com
MANSI Media is the for-profit subsidiary of the Pennsylvania NewsMedia Association. Its mission is to promote, enhance and simplify placement of advertising into newspapers and other integrated media. The PNA, founded in 1925, is the nonprofit trade association for print and online media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media companies and to promote a free and independent press. It has more than 300 newspaper and media members, including daily, weekly, and college newspapers and online publications.