America East Media Business & Technology Conference deadlines approaching

  • Feb 27, 2014

HARRISBURG, Pa. (February 27, 2014) — With a powerful speaker lineup and a streamlined program focused on critical business and technology issues, the 2014 America East conference is poised to offer something for everyone working in the news media industry. The largest newspaper conference and trade show of its kind, America East will take place March 31 – April 2 at the Hershey Lodge & Convention Center in Hershey, Pa.

Conference deadlines are quickly approaching. In order to guarantee the contracted group rate at the Hershey Lodge or the Hotel Hershey, reservations must be made by Sunday, March 2. Hotel rates and availability after this point are not guaranteed. For reservations, please contact the Lodge at (717) 533-3311 and request the PA NewsMedia Association/America East room rate.

This year’s dynamic offerings reflect the diverse needs and interests of today’s news media companies. Over the course of three days, America East attendees have access to more than 25 sessions and workshops, with topics ranging from print and digital revenue strategies to diversification and efficiency solutions. Keynote speaker Larry Kramer, publisher and president of USA Today, will kick off this year’s event on Monday, March 31 and share his thoughts on how traditional media can build a successful business around quality news and information.

Business track topics include new business models, new advertising revenue strategies, growing print revenue, event planning, and increasing audience loyalty and engagement. Technology track sessions feature pros and cons of cloud computing, digital printing best practices, driving operational efficiencies, commercial printing strategies and more.

“We’ve worked hard to define and offer programming that benefits every area of the business. This year’s lineup is top-notch and we’re excited to provide a trade show floor that will connect attendees with more than 75 suppliers offering solutions to the news media industry. America East is an affordable, one-stop shop for learning, networking and sourcing new products and services,” said Tricia Greyshock, VP, Association Services, Pennsylvania NewsMedia Association.

Additional bonus workshops have been added to the already robust schedule – Local Media Association will lead a social monetization workshop from 8 a.m. – 12 p.m. on Monday, March 31. Additionally, the I-SCMA is offering circulation sessions on Tuesday, April 1 to share strategies for growing audience and increasing circulation revenue.

America East is administered by the PNA and several co-sponsoring associations. The conference focuses on maximizing print profit and generating new digital revenue. With its convenient, central location in Hershey, America East is a cost-effective conference with so much to offer. To learn more and to register, visit the America East website, www.america-east.com. Discounted registration passes are available until March 7.

The PNA, founded in 1925, is the nonprofit trade association for print and online media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media companies and to promote a free and independent press. It has more than 300 newspaper and media members, including daily, weekly, and college newspapers and online publications.

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