Q: Can we use Google Maps images in print ads? What about in ads appearing on our website?
With regard to attribution, all print reproductions must properly attribute Google and its service providers. Typically, this means citing Google as well as the applicable third party content provider that supplied geographical and other data to enable Google’s functionality. Additional information can be found on Google’s permission page
and attribution page
With regard to appearance, Google requires that advertising utilizing Google Maps accurately reflect how the images would look on online. For example, advertisers are not allowed to make any changes (e.g. delete, blur, etc.) to Google products that would make them look genuinely different from images that appear on the Google Maps website. You can learn more about appearance here
With regard to Google Maps Street View, Google does not permit Street View images to appear in print ads nor does it permit static screenshots of Street View imagery to be used in online ads. Online ads that utilize Google Street View may only use imagery that comes directly from the Google Maps API
or imagery that is embedded or linked to on your website using the HTML and URL provided on Google Maps
. You can learn more here
As always, this is not intended to be, nor should it be construed as, legal advice. Please contact your newspaper’s attorney or call the Legal Hotline at (717) 703-3080 with questions.