WILLIAMSBURG, Virginia – Corey Elliott, director of market intelligence at Gannett Co. Inc., has accepted a position as director of research at Borrell Associates Inc.
Elliot will be in charge of all of Borrell’s research operations, including divisions that handle direct consumer and advertiser research as well as the popular Compass (Adspending.com) product used by some of the largest media companies in the U.S., Canada and the U.K.
“Having watched Corey’s analysis skills grow over the years, I am elated to work with him at Borrell,” said Kip Cassino, executive vice president of research. “He will take the research and analysis base we’ve built over the past decade to a new level.”
Elliot comes to Borrell with more than 15 years of experience in strategy and research. As director of market intelligence at Gannett, he worked across the company’s media properties to grow advertising revenue by providing research and data support.
Elliott will begin his work at Borrell’s Williamsburg offices the first week in April. About Borrell Associates Inc.
Borrell Associates Inc. provides local-market data to more than 1,200 media clients via its Compass product, seen at www.adspending.com
. Borrell tracks and forecasts advertising expenditures in any of the more than 3,000 counties and provinces in North America and the U.K. and helps clients develop strategies to grow share. Borrell also publishes regular analyses of major local advertising trends for its clients and holds the largest gathering of local online media executives every spring in New York. The company is headquartered in Williamsburg, Va.
Brittney Head, marketing manager