Nation's largest Hispanic newspaper chain adds value to Layout-8000™ with SQLAdBoss™

  • Apr 08, 2014

CONTACT:
Richard J. Cichelli, President
Software Consulting Services, LLC
630 Municipal Drive, Suite 420
Nazareth, PA 18064
Phone: 1-800-568-8006, 1-610-746-7700
Email: cichelli@newspapersystems.com
www.newspapersystems.com

Nazareth, PA (April 8, 2014) – SQLAdBoss from Software Consulting Services, LLC simplifies the process of reporting on Layout-8000 data by adding extracted data to an SQL database accessible by tools like Crystal Reports. This eliminates the need to manually assemble Excel spreadsheets with details from multiple publications.

At impreMedia, SQLAdBoss is used with Microsoft SQL Server reporting services to generate reports from a database that combines data from Layout-8000 and their other ad systems.

“SQLAdBoss is giving us tons of insights which are of great help on a bunch of key initiatives,” says Pervez Sikora, CTO at La Opinion in Los Angeles. “We have combined the data provided by SQLAdBoss with newsprint budgets, pagination data and ad revenue to help us better understand the efficiency and profitability of our Newspaper products.”

This replaces manually assembled Excel spreadsheets which were time-consuming and inefficient. “We are able to compare actual against budgeted newshole in near-real-time,” Sikora asserts. “We can look at revenue per page to help understand profitability better. This is helping in product development, workflow automation and in developing pricing strategies.”
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Contact SCS at www.newspapersystems.com to find out more about how SQLAdBoss can help your newspaper in these and other capacities.

ImpreMedia is the leading Hispanic news and information company in the U.S. in online and print. ImpreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER, it’s Digital Publisher Group. 25.5% of U.S. Hispanic adults use an impreMedia network product.  The network is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impreMedia.com.
 
About SCS:
Founded in 1975, Software Consulting Services, LLC (SCS), located in Nazareth, Pa., is committed to providing publications worldwide with trusted newspaper systems.  SCS’s newsroom systems integrate reporting, editing, pagination and archiving. SCS’s advertising and business systems unite sales, design, production, pagination, accounting and archiving. More than 300 publishing sites in the U.S. and abroad use SCS software every day. For more information, visit the SCS website at www.newspapersystems.com.

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