PNA and 360 Media Alliance prepare for first-ever joint America East

  • Mar 19, 2015

Nikki Rhoads, Communications Director

The Pennsylvania NewsMedia Association will collaborate with 360 Media Alliance to present the 2015 America East Media Business & Technology Conference March 30 – April 1, 2015 in Hershey, Penn.

Individual session tracks will be offered at the Hershey Lodge & Convention Center with a joint trade show floor featuring more than 90 suppliers. 360 Media Alliance will tailor programming specific to circulation and audience growth strategies while America East will continue to provide streamlined business and technology tracks, focusing on best practices that will benefit CEOs and publishers as well as digital, revenue, audience and technology/operations professionals over the course of the event.

AE logo w new tag2“This year’s conference is shaping up to be top-notch. For anyone involved in the news media industry, America East offers something of value, at an affordable rate. We believe that this premiere industry event is a one-stop shop for learning, networking and sourcing of products and services for the news media industry,” said Tricia Greyshock, VP, Association Services, Pennsylvania NewsMedia Association. 

Programming highlights will include:

- A keynote address by Earl J. Wilkinson, Executive Director & CEO, International News Media Association (INMA), which will look ahead at the changing nature of the news brand industry across multiple platforms.
- Two social media boot camps sponsored by Local Media Association, for those with a range of experience levels.
- A forward-thinking circulation session on hot topics including meters and pay-walls, cost cutting, new and viable revenue streams, tips on single copy/home delivery growth and how to grow paid circulation.
- An energetic, quick-fire “Solutions in a Snap” breakfast session showcasing some of the latest and greatest products and services exhibiting companies offer.
- A look at the next generation of news organizations, and how to develop talent and set the right culture.
- The opportunity to find out how to participate in PNA LaunchPad, a program matching vetted tech start-ups with media companies, offering solutions for video, mobile and much more, as well as multiple opportunities to interact with representatives of current LaunchPad companies FEM Inc., tapCLIQ and Saambaa.
- As well as sessions on tech trends, traditional vs. digital printing, SMB solutions, new paid content strategies, and more.

Industry leading speakers will include:
- Shannan Bowen, Director of Audience Engagement, The Hill Mike Centorani, Co-Founder, Sales Transformation Now
- Bill Day, Executive Director, Frank N. Magid Associates
- Rich Forsgren, Chief Technology Officer, Times Publishing Co. (Erie, Pa.)
- Lisa Hurm, Director of Operations, Pittsburgh Post-Gazette
- Jean Ellen Cowgill, President, Atlantic Media Strategies
- Josh Stearns, Director, Geraldine R. Dodge Foundation’s Journalism Sustainability Project
- Christopher Vo, Robotics Researcher and President of the DC Area Drone User Group
- Mike Zinser, Founder, The Zinser Law Firm

Follow along with the America East social media conversation on Twitter by using #AMEast15.

America East is administered by the PNA and several co-sponsoring associations. This three-day event provides practical, executable insights into vital media topics, including strategic perspectives, revenue diversification, growing audience, and technology/operations. The trade show floor offers media business decision makers the opportunity to meet with the largest aggregation of industry suppliers.  Affordable registration fees, great networking opportunities and a growing exhibitor floor make this event a go-to conference for the newspaper and digital news industry. To learn more, visit the America East website.

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