Ad Conference Half-Day Workshop: Selling in the Real World

  • Sep 02, 2015

Thursday, Sept. 24: 9 a.m. - 12 p.m. 

Join Mike Centorani, co-founder of Sales Transformation Now, Inc., and learn how to make the right sale vs. any sale during this three-hour workshop. Participants will have the opportunity to learn the keys to success when attempting to sell both newspaper print advertising and digital solutions to small and medium-sized business owners. Learn how to:

  • Prepare for a sales interaction in a different way to gain credibility with a higher percentage of decision-makers and business owners.
  • Conduct a needs analysis that will help sales reps connect with even the most difficult customers.
  • Build proposals to gain agreement in principle before gaining agreement in price to increase closing percentages.

To learn more about this workshop and other sessions offered at this year’s PNA Advertising Conference, click here

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