Calkins Digital and comScore collaborate to advance OTT solutions for local media brands

  • May 19, 2017

Calkins Digital announced today that it is working with comScore to streamline the integration of verified third-party audience measurement data on emerging OTT platforms, a critical step in the process of local media owners' monetization of their content and audience across their digital platforms. comScore's local TV data, in combination with their worldwide leadership in digital measurement, will provide Calkins Digital clients with comprehensive cross-platform measurement. With this data, media owners, agencies and marketers can better understand the totality of their audiences, and how those audiences use various content platforms both today and in the future. View the press release here.

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