McClatchy rolls out Google subscription tool, #ReadLocal campaign

  • Apr 27, 2018

This week, Google rolled out its subscription tool, Subscribe with Google, choosing
McClatchy as its first partner to show its support of local news outlets. McClatchy is
implementing the tool on all 30 of its local sites, including PA's Centre Daily Times
site.

Separately, McClatchy has announced a campaign to boost awareness of the
important role local journalism plays in society. The company will begin using the
hashtag #ReadLocal on its social media platforms to highlight the work of local
reporters producing independent journalism. Read more.

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