• Advantage Newspaper Consultants help newspaper generate $400,000-plus in ad revenue

      • Aug 01, 2012
    Advantage Newspaper Consultants, Inc. (ANC), a newspaper industry leader in advertising sales consulting, announced the enormous success of the recent TV magazine sales campaign at The Tampa Tribune. During this campaign, the first time ANC has worked with the large, metro market in Tampa, Florida; advertising revenue of more than $401,000 exceeded the annual goal of $300,000 by 34%.
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  • Reaching readers with mobile apps

      • Jul 26, 2012
    When it comes to reaching new readers, news organizations are obviously branching out beyond the traditional print product. These days, websites and social media play a crucial a role in audience engagement. A growing number of people now turn to their mobile or handheld devices for everything from the news to traffic reports. Media companies can tap into this potential audience by connecting via the device that most often attracts their attention – their smartphone.
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  • Pinterest in today's newsroom

      • May 31, 2012
    As news organizations find more ways to engage their readers, they have a number of social media tools at their fingertips. While Facebook and Twitter already have an established place in the newsroom, media companies are starting to experiment with Internet's latest social networking platform - Pinterest.
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  • Fitzpatrick Lentz & Bubba lawyers named to PA Super Lawyers list

      • May 25, 2012
    Edward J. Lentz, Joseph A. Fitzpatrick, Jr., Joseph A. Bubba, Emil W. Kantra, and Douglas J. Smillie have once again been included in this year’s Pennsylvania Super Lawyers. Less than five percent of the lawyers in the state were selected.
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  • MANSI Media debuts Online Pennsylvania Network, powered by LocalYokel Media

      • Apr 12, 2012
    News organizations can easily bolster their online ad revenue through MANSI Media’s Online Pennsylvania Network, powered by LocalYokel Media (LYM) – the Internet’s first hyperlocal ad marketplace designed to act as a premium revenue partner for publishers. Studies show that 80% of local business transactions occur within 15 miles of consumers’ homes. LocalYokel Media focuses on those 15 miles.
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  • The Right to Know Law's black hole

      • Feb 22, 2012
    When the criminal charges against Jerry Sandusky were announced, people scrambled to find out when Penn State officials had learned about the monstrous acts alleged and what they had done about them. The public quickly discovered this information could be hidden forever because the state’s flagship university is exempt from Pennsylvania’s Right to Know Law. Its records are completely outside the public’s reach.
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  • National survey shows classified opportunity

      • Jan 25, 2012
    Pulse Research has released the results of the just concluded Quarter 4, 2011 Pulse of America readership and consumer shopping survey with almost 6,000 sample from all 50 states.
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  • Commonwealth Court grants access to school board member emails

      • Jan 25, 2012
    In Easton Area School District v. Baxter, the Commonwealth Court ordered the school district to supply emails sent between individual board members and the superintendent over the course of one month in 2010. Chris Baxter, a reporter with The Morning Call (Allentown) at the time, requested access to the emails.
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  • PNA Welcomes New Affiliate Member, Local Yokel Media

      • Jan 18, 2012
    PNA is delighted to welcome our newest affiliate member, Local Yokel Media. Local Yokel Media is the internet's first hyperlocal online ad marketplace. Studies show that 80% of local business transactions occur within 15 miles of consumers' homes. Local Yokel Meida focuses on those 15 miles. They empower local businesses to efficiently reach audiences in their immediate service area with the proprietary platform that drives results with virtually no wasted media. At the core of the LYM marketplace are local publishers who reach into local communities. They are trusted sources for hyperlocal news and content affecting those communities. This level of granular, local targeting can dramatically increase ad receptivity and performance.
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  • Philadelphia Media Network Selects Brainworks Integrated Advertising Software

      • Jan 11, 2012
    Parent company of The Philadelphia Inquirer, Philadelphia Daily News and philly.com select Brainworks to partner with their technology driven innovation initiatives. Sayville, NY, December 22, 2011 – Philadelphia Media Network (PMN), publisher of The Philadelphia Inquirer, Philadelphia Daily News and philly.com has selected Brainworks Software to provide a fully hosted, centralized, advertising software system. PMN will implement a complete Brainworks integrated advertising system including classified, retail, preprint and online advertising, as well as classified self-service web ad order entry, advertiser web access, data mining, sales force automation, integrated marketing, sales budgeting, pagination and Morcor’s Xpanse Ad Tracking system.
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  • CivicScience: New Year, New Features

      • Jan 05, 2012
    Starting Jan. 4, CivicScience introducing a series of new features for your CivicScience iQpoll that were developed over the past few months at the request of our web publisher partners.
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  • Press Release: What do the U.S. Postal Service changes mean to publishers?

      • Dec 22, 2011
    There are big changes ahead for the U.S. Postal Service, but what those specific changes are, what they mean, and how they will affect delivery of periodicals and newspapers has many publishers confused and concerned.
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  • Fitzpatrick Lentz & Bubba, P.C. ranked #19 on list of Best Places to Work in PA

      • Dec 06, 2011
    Center Valley, Pennsylvania – December 2, 2011 – Fitzpatrick Lentz & Bubba, P.C. (FLB) was ranked #19 on the list of Best Places to Work in PA. FLB was the only law firm listed in its category this year, which included 65 “small/medium” companies with fewer than 250 employees. A separate list ranked 35 companies with more than 250 employees.
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  • Preview 2012 study finds North American newspapers pessimistic about ad revenues, look to digital for growth

      • Dec 01, 2011
    U.S. and Canadian newspapers have lowered their expectations concerning most advertising revenue sources in 2012. The one exception is digital, for which 53% foresee a “large increase”.
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  • Convention 2011: Creative Revenue Streams and Idea Sharing Session

      • Nov 18, 2011
    PNA’s 2011 Convention concluded with a unique panel and idea sharing session. “Creative Revenue Streams and Idea Sharing” was presented by several panelists, including Laurel Lane, Manager of Digital Media Revenue for the Pittsburgh Post-Gazette, Jim Tierney, Director of Realtime Media, Stark Townend, Director, Digital Client Development for the Philadelphia Media Network, along with moderator Ron Adams.
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  • Convention 2011: Innovation - A State of Mind

      • Nov 18, 2011
    The last panel on Thursday was titled “Innovation: A State of Mind.” Eighteen news executives participated in Suburban News Association Foundation’s North American Innovation Mission, a week-long study tour last spring. The goal of the mission was to learn about new and emerging business models. Representing each dimension of the mission, the panelists included Steve Batten, Advertising Director of the The Mercury (Pottstown), John Derr, Vice President of Sales and Marketing at Lancaster Newspapers, Inc., and Tanya Henderson, Advertising and Membership Relations Director, Suburban Newspapers of America and Training Manager of zip2save.com.
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  • Convention 2011: Positioning your Organization for the Future

      • Nov 18, 2011
    “We’re going to be publishing a newspaper in Dallas seven days a week for a long time.” Those are the words of Jim Moroney, publisher and CEO of The Dallas Morning News. During his presentation, Moroney emphasized the value of the print newspaper and how his publication hopes to extend the runway of the print business through the digital era. “We’re going to be publishing a newspaper in Dallas seven days a week for a long time.” Those are the words of Jim Moroney, publisher and CEO of The Dallas Morning News. During his presentation, Moroney emphasized the value of the print newspaper and how his publication hopes to extend the runway of the print business through the digital era.
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  • Convention 2011: Project Liberty and Other Digital Revenue Projects

      • Nov 18, 2011
    Steve Alessi, Vice President of Digital Sales at the Philadelphia Media Network, shared some of the innovative steps his company has taken in its Project Liberty venture. Among other things, Project Liberty included a new print product titled “Sports Week,” a hyper-local initiative called “Neighbors,” and a new health website. The company also developed and sold the first ever pre-loaded tablet for digital and newspaper integration and provided newsroom staff with new technology. Project Liberty reflects a paradigm shift from a printed newspaper to a media organization that gathers and distributes news in many ways.
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  • Convention 2011: Meeting the Needs of Today's Advertisers

      • Nov 18, 2011
    New to the program this year, publishers had the unique opportunity to listen and interact directly with a panel of retail advertisers and agency executives. Rich Medeiros, Director of Advertising for the Pittsburgh-Post Gazette moderated the panel, comprised of David Fontana, Chief Media Officer/Director of Consumer Engagement of
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  • Convention 2011: Making Digital Dollars Today!

      • Nov 18, 2011
    Mike Blinder presented “Making Digital Dollars Today,” including a list of steps that newspapers can take to increase revenue from digital sales. Blinder emphasized knowing the metrics of the sell and using call sheets to track and analyze them, explaining that a manager must compensate and punish based on agreed-upon goals and objectives.
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