NAA mediaXchange March 16-19 in Denver

  • Feb 13, 2014

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. Taking place March 16-19 at the Hyatt Regency Denver, the conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions will highlight leading-edge thinking about media strategies, successes in product revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ across platforms.

A sample of sessions:
You'll have the opportunity to learn from experts inside and outside the industry at sessions address business needs across all platforms, with sessions like:
• Leveraging the New Mobile
• Elements of Social News: The intersection of native and editorial content
• The Power of Newspaper Media: Why it works, what works best
• The New Native: Content Marketing – How does it work for audiences, advertisers, and journalists?
• Digital Subscriptions Three Years In: Lessons learned and best practices
• Retail Decisions: How consumers make them and why they buy
• The Exploding World of Data: How can newspaper media use big data?

See the full program: NAA.org/mediaxchange/program

A sample of speakers:
This year’s sessions are packed with top-flight presenters, giving you the opportunity to learn from some of the industry’s best and brightest minds:
• B. Bonin Bough, vice president of global media and consumer engagement, Mondelez International
• Vivian Schiller, head of news, Twitter
• Ben Smith, editor-in-chief, BuzzFeed
• Raju Narisetti, senior vice president and deputy head of strategy, News Corporation
• John Kosner, executive vice president of digital and print media, ESPN
• Joe McCambley, cofounder, The WonderFactory
• Larry Kramer, publisher, USA Today
• Brian Monahan, vice president of marketing, Walmart.com

See the full roster: NAA.org/mediaxchange/program/speakers

And much, much more:
From networking, to doing business, to sharing innovative ideas – there is something for everyone, making the conference a can't-miss event:
• Do business with top ad clients, all in one place
• Learn from the experts and take away innovative ideas that will help shape the future of the industry.
• Be the first to see three new reports with data representing the true nature of our business
• Discover new business solutions through the new Accelerator Pitch Program
• Choose from 3 additional programs on Wednesday, focused on print and digital audience and subscriptions, new revenue streams, and aligning content to the needs of your audience.

Learn more: NAA.org/mediaXchange/attend/reasons 

 

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