PennLive/The Patriot-News, Harrisburg, wins Reader Initiative Award

  • Sep 27, 2017


Jacquelynn Lehman
Phone: (717) 703-3071

PennLive/The Patriot-News, Harrisburg, wins Reader Initiative Award

HARRISBURG, Pa., Sept. 27, 2017 – PennLive/The Patriot-News, Harrisburg, is the 2017 recipient of the Pennsylvania NewsMedia Association Foundation’s Reader Initiative Award.

First awarded in 2006, the Reader Initiative Award was developed by the PNA Foundation to recognize efforts by Pennsylvania newspapers to grow readership through innovative initiatives. The award honors projects that are both revenue makers and budget breakers.

PennLive/The Patriot-News wins this award for the creation of nine Media Days for high school sports previews, three during each sports season.

During Media Days, head coaches, players, cheerleaders and other media were welcomed for one-on-one and group interviews, videos and plenty of fun. Sports staff coordinated with the marketing, graphics, photo and video teams to bring the high school teams into the office for photos, interviews and food. Sponsorships were sold. In addition, an end-of-season high profile sports banquet was held and a PennLive Cup was presented to honor the school with the top athletic program.

“Something unique and special for PennLive/The Patriot-News and even more special for the players, coaches, students, schools and communities it serves,” a judge wrote. “Not only was the traditional and out-of-date preview process upended, it was replaced with something that generated true engagement, built the PennLive/The Patriot-News brand, was respectful of the coaches’ time by including other media, involved connected student activities and was exciting and fun.”

The Reader Initiative Award will be presented Nov. 3, 2017, during the PNA Annual Convention at the Loews Philadelphia Hotel in Philadelphia, Pa.

About PNA Foundation:
The PNA Foundation is an independent, non-profit corporation organized as a public foundation. Its mission is to provide training and resources to PNA members, to develop the next generation of readers and journalists, and to educate the public on the importance of the First Amendment and the role of a free press.
About PNA:
The PNA, founded in 1925, is the nonprofit trade association for print and digital news media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media organizations and to promote a free and independent press. It has more than 300 newspaper and media-related members, including daily, weekly, and college newspapers and online publications.


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