Assessing the Situation
Metered paywalls have evolved as such to maintain discoverability of news articles from the primary sources of online traffic – Google and Facebook. However, this model has diminished the value proposition of online-only subscriptions to most users. With digital advertising CPMs trending downward, and digital subscriptions not growing fast enough, many publications are re-thinking the metered paywall. There are also lucrative conventional revenue streams such as coupons that have not effectively translated to digital. Given that an average American user regularly visits only 2.81 news websites, building loyalty among the community is extremely important to maintaining high-quality digital traffic. And the importance of social media cannot be overstated in building exposure to and trust in your publication among new users.
Principles of Digital Success
Distilling the present situation, we end up with a few key principles of digital success
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