It’s not a big secret that newspapers must find new revenue sources to survive and that one of these is digital. But, when, why and how does revenue come?
The challenge for newspapers is to find a way to create more “stickiness” to their digital sites, so users come every day to get local news, stay longer and have a reason to come back again and again throughout the day. Against that background, HubCiti helps to build comprehensive, community information hubs that bring together news and other local information for readers and followers in a single mobile app.
HubCiti creates a single source “must have” app to help readers navigate their daily lives. That information includes personalized news, plus connectivity to every business in town, what to do, where to go, local deals and specials, school activities, community events, tours of all types, traffic, job opportunities, and more. This supports current readers and helps to attract additional followers.
The developers of the HubCiti-designed app believe it takes advantage of all the reasons why mobile is good, while giving newspapers flexible new advertising tools and products to generate real revenue.
The Tyler Morning Telegraph, one of the largest newspapers in northeast Texas with a daily circulation of about 16,500, partnered with HubCiti to build its own community-directed interactive service based on the mobile app. Publisher Nelson Clyde calls the app a "much needed leading-edge mobile solution for our customers.” He added, “Being able to deliver a strong mobile and video platform for our advertisers and business partners is a key objective for the Tyler Morning Telegraph.”
“The comprehensive mobile app bolsters the digital brand of newspapers and participating merchants”, said Penny Merian, chief marketing officer of HubCiti, “and papers can package news and local information in new ways that drive adoption – both in terms of downloads as well as advertiser spend”.
With the HubCiti platform creativity abounds. Some papers are leveraging the interactive tools to create sponsored wine tours and comprehensive event guides. Some are building product bundles that let an advertiser get their special seen across all properties – print, online and mobile obtaining the greatest reach.