New product gives agents and brokerages an affordable way to capture quality leads.
HouseLens Inc., the nation’s leading provider of visual marketing solutions for real estate, has adopted Clixie Media technology to launch interactive listing videos. HouseLens customers will be able to use the company’s signature walk-through listing videos to capture both buyer and seller leads.
“Video is proven to boost both the quality and quantity of leads, so we’ve always felt that linking lead generation to video would be one of the best possible ways to help agents succeed,” says HouseLens Founder & CEO Andrew Crefeld.
Through Clixie technology, HouseLens videos will incorporate clickable graphics that encourage viewers to contact the real estate agent, request more information about the property or schedule a showing. Captured leads will go directly to the listing agent for follow-up.
“HouseLens’ data shows that viewers currently spend an average of four and a half minutes watching their walk-through tours. That’s a very engaged audience – the perfect match for turning clixies into lead-capture tools,” says Clixie Media Chairman Larry Moore.
HouseLens videos are hosted on single-property webpages, which the company has completely redesigned to put interactive videos front and center. This makes the videos platform-neutral, so that agents can share them anywhere they can share a link.
“Our savviest customers currently leverage our single-property webpages on social media and other platforms to acquire thousands of views per listing,” Crefeld says. “For a very affordable price, they can run a highly targeted Facebook ad campaign that captures quantity and quality leads, with no ZIP code exclusivity. Basically, this solution democratizes the lead-generation process for real estate,” Crefeld says.
HouseLens will offer interactive lead capture on a per-video basis or through its Power Agent program, with memberships available for individual agents, brokerages and the company’s channel partners. All lead-gen videos will also include Clixie’s comprehensive analytics.
“We are very excited to see a company like HouseLens adopt this technology,” Larry Moore says. “It’s a ground-breaking moment both for us and for the real estate industry.”
About Clixie Media
Clixie Video is a patent pending technology developed by Clixie Media allowing content producers to turn any video into an online revenue stream, all while providing a more informative, entertaining and dynamic viewing experience for their audience. Clixie Media has customers ranging from local web sites, vertical video markets and international media companies.