News Media Industry
There are a lot of claims about the news media industry today, including some on the state of the industry, dealing with ‘fake news,’ and even ‘media bias’. Hear from industry leaders who work with publishers and journalists every day, about what’s really happening, and why there has never been a more exciting time to be part of the news media industry. To have President Teri Henning speak to your group, please contact email@example.com.
Teri is the president of the PNA and is responsible for managing the Association, its for-profit advertising placement subsidiary and the PNA Foundation. She joined the Association in 2002 as media law counsel, became general counsel in 2005 and president in January of 2011. Prior to joining the PNA, Teri taught in the clinical programs at the Dickinson School of Law and worked in government and private practice in commercial and environmental litigation. Teri is a cum laude graduate of Bucknell University and Georgetown University Law Center.
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News media properties, both in print and digital, reach more people today than ever before. It is important to show advertisers the value of this combined audience. To have Vice President of Advertising Lisa Knight speak with your group about advertising topics, please contact LisaK@mansimedia.org.
Lisa Knight is Vice President, Advertising for MANSI Media. In this role she is responsible for revenue generation and management of the sales and media buying teams at MANSI Media. With over 20 years of industry experience, Lisa began her career working in advertising sales departments at newspapers. She joined MANSI Media as a media buyer in 1997 and moved to sales shortly after, working as an Account Executive, Sales Manager and VP.
Video, social, mobile -- if it's on a screen, it's digital. News has evolved with the technology and many organizations have embraced the changes. To have Director of Interactive and Digital Media Matt Caylor discuss the impacts of technology on the sales floor, please contact MatthewC@mansimedia.com.
Matt Caylor is the Director of Interactive Media at MANSI Media. Caylor has a broad knowledge of the digital sales environment, with a specialization in local interactive opportunities. He manages the development of a premium news media-based network, working across both the traditional desktop and mobile space. During this time he has spearheaded the launch into new technology, developed alternative markets and improved education on both the advertiser and agency side.
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Media law is an interesting and always-timely topic, with issues including access to records, meetings and courts, fair advertising, internet law, copyright, the role of a free press, and much more. To have Media Law Counsel Melissa Melewsky speak to your group, please contact firstname.lastname@example.org.
Melissa is Media Law Counsel for PNA. Melissa addresses a wide variety of media law issues for PNA members including public access to government records and meetings, public record request and administrative appeal review, newsgathering and the First Amendment, defamation and pre-publication review, advertising compliance, independent contractor issues and intellectual property.
Pennsylvania news media organizations promote their products, services and brand messages through a variety of platforms. They host events, sponsor contests, and more. To have Director of Marketing Jane Hungarter speak to your group about marketing, please contact email@example.com.
Jane Hungarter is the Director of Marketing at PNA. With an extensive background in strategic media and marketing planning, she uses research information to develop educational materials that highlight the strengths of the news media industry. She works to promote the breadth of newspaper readership, and the benefits of newspaper advertising.
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Events are a lucrative and creative way to generate revenue for your organization, but it's not an easy process. If you'd like to learn more about what it takes to host a successful event, please contact VP of Association Services Tricia Greyshock at firstname.lastname@example.org.
Tricia is responsible for the planning and execution of the Association’s various offsite conferences and meetings, including the nationally-recognized regional newspaper trade show, America East. In addition, she oversees the membership services and communications departments at PNA and is involved in marketing and industry promotion efforts as well.